Share in the right place (right channel eg. reddit)
an emotive and current topic
a little controversy
2.3 the 'publish more' myth
You need to focus on building articles that focus on SEO keywords
Viral traffic is a gamble - SEO traffic is data-driven and predictable.
build an audience (email list) to send content for word-of-mouth
pop-ups, slide-ins, welcome mats, hello-bars, content upgrades, lead magnets
attractive characters, social proof, personal stories
3.1 - 3.5 Testing ideas for 'search demand'
Using Ahrefs for keyword research
Headlines - SEO keyword focused
Make sure blog post headlines contain keywords people are actually searching for; eg.
"games like... [Pokemon]"
Think about queries people are actually entering into search engines.
Use Ahrefs 'keyword explorer' to enter and test new KW ideas
Brainstorm search queries → put them in 'keyword explorer'
Assess keyword volumes (US/UK) (just a guide - dig in deeper!)
Use the 'SERP' button to find exact search results and assess if there's opportunity for you to create content.
Assess 'traffic' (clicks per month - more accurate guide than volumes)
Check the top ranking articles for their monthly traffic - this is a better indicator. Generate more ideas from their content and be prepared to copy.
Click 'KW' column to see what keywords are in the search results - generate more ideas.
filter for '3' in 'position' to see what's getting the most traffic & clicks (top 3 SERP results)
be aware that the " quote marks mean this keyword is in a snippet on Google
Also, 'search volume' for a single keyword is not a good indicator, as most articles rank for multiple KWs - dig into the SERP → top ranking articles, to make sure you understand the depth of the keywords and what other keywords you'd need to include.
Look at 'top keyword'
dig into what people are actually searching for to find these articles - these are the real keywords you want to target
save the top articles into a doc. (see below - create a spreadsheet)
dissect what makes them good.
What KWs and topics are in there.
Search ranking data for a single keyword isn't accurate, you need to dig a layer deeper and look at the SERP for long terms and actual searches.
The more websites that link to your page, the better SERP rank you'll get.
If you have the same keywords and keyword density - google will use 'backlinks' as a top-trump to decide who gets the #1 position.
Although, this is not a linear correlation
You want to look for topics with high search traffic and low backlinks - so you can position yourself in the SERP
avg. number of links to a website (linking domains)
Use 'KD' to assess how difficult it would be to get backlinks to the blog content you're building.
Use Ahrefs 'content explorer' to target: competitor pages and topics for content ideas.
Filter searches for domains with '0' backlinks to find places with high traffic, but low backlinks (opportunities/ low-hanging fruit)
Use the 'details' tab and find organic keywords that piece of content ranks for
Be careful of Domain Rating - you can only outrank these with strong backlinks.
5.1 - 5.4 Optimize for: target keyword and searcher's intent
When building a piece of content and finding keywords that fit the article, remember what the 'intent' of a searcher may be.
Don't just target the highest volume 'generic' keyword because you see that as low-hanging fruit, find areas with low competition but some search volume (100/mo gives 1200/year) so that you can build a niche for yourself.
After producing an article, ask your friends: "what is this about?"
If you don't have an article formed yet, ask yurself:
Optimising Search Traffic
80% of optimisation is making sure the 'searcher intent' matches the theme of your content.