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Advertising spend decreased by 28%Advertising sales increased by 8%Impressions decreased by 49%ROAS increased from 2.3 to 3.43TACOS decreased from 10.6% to 7.6%PreCardixB07XDCK249 (own product targeting)PreCardix 2 pack
September 2025
Sales Overview
In September, total sales saw a slight decrease of 1.1% (-$189.15), totaling $16,986. During this period, our main keyword "blood pressure supplement" saw a decrease in search volume compared to the previous period. We saw improvements in ad sales, ROAS, and TACoS, indicating efficient ad spend and strong campaign performance.
The 1-pack product contributed 46.6% of the total sales, with 171 units sold and generating $8,350.80 in revenue. The 2-pack accounted for the remaining 53.4%, with 85 units sold, resulting in $8,635.20 in sales.
The search volume for the main keyword, blood pressure supplement, has decreased.
Buy Box Percentage & Account Health
There are currently no account health issues or Buy Box concerns.
Conversion Rate
During this period, the 1-pack saw a slight decrease in conversion rate after receiving more ad-driven traffic, which is typical. The 2-pack maintained a consistent conversion rate to August, with similar numbers of ad-driven traffic to the previous period.
Advertising Performance
In September, ad spend decreased by 28% after pausing our awareness campaigns from August. The reduced spend led to a 49% decrease in impressions. Pausing the awareness portfolios resulted in an improvement in ROAS, which rose to 3.43 and TACoS improved to 7.6%.
Top Keywords & Products:
Market Share
The market revenue for our product category decreased from $204,485 to $197,419. Our market share, however, increased from 7.7% to 8.7%. We remain 2nd among the top five products in this category.
Top 5 Products:
Subscribe and Save
In September, our Subscribe & Save subscription count saw a decrease from 157 to 139. Despite this, the program generated approximately $5,275.30 in shipped revenue, reflecting a modest increase compared to the previous month.
Subscribe & Save sales accounted for 31.06% of total sales, with 94 out of 280 units sold through the program.
Repeat Purchase Behaviour
Our repeat customer share increased by 6%, with repeat customers accounting for 11.5% of the total customer base during this period.
Amazon Attribution & Storefront Analytics
Traffic from Amazon Attribution decreased from 1,163 to 895, and we did not receive any sales through the attribution links.
Storefront Analytics
Storefront traffic decreased from 1,073 to 836, while sales increased by 21.1%, reaching $544.45. This improvement is likely due to increased bids on our Sponsored Brands campaigns which saw an increase in sales through the storefront. However, most storefront sales this month were still attributed to “other sources.”
This may be the result of untracked or unattributed links, as we have not observed any significant increase in traffic from our website or social media channels during this period.
Brand Tailored Promotions
We currently have the following brand tailored promotions available to us. We recommend running these at 10% off.
Ratings & Reviews
In September, we received 5 new positive reviews, 1 neutral review, and 0 negative reviews. Our overall star rating remains at 4 stars.
Refunds
We received $164.78 in refunds for September, representing a decrease of $35.65 compared to August.
Money Recovered from Amazon (i.e., lost shipments)
We have received reimbursements for five units, totaling $230.61.
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