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Executive Summary

Sales Performance:

In September, total sales experienced a slight decline of 1.1%, totaling $16,986. During this period, search volume for our main keyword, “blood pressure supplements supports ”decreased. Despite a reduction in ad spend, we observed an improvement in Ad Sales, with both ROAS and TACOS showing positive gains for the month.

The 1-pack product contributed 46.6% of the total sales, with 171 units sold and generating $8,350.80 in revenue. The 2-pack accounted for the remaining 53.4%, with 85 units sold, resulting in $8,635.20 in sales.

2. Advertising Performance:

In September, ad spend decreased due to the pausing of our awareness campaigns. Despite the drop in spend, ad sales increased, while impressions declined. As a result, both ROAS and TACoS improved, driven by the more efficient allocation of ad budget.

Advertising spend decreased by 28%

Advertising sales increased by 8%

Impressions decreased by 49%

ROAS increased from 2.3 to 3.43

TACOS decreased from 10.6% to 7.6%

Top Keywords & Products:

PreCardix

B07XDCK249 (own product targeting)

PreCardix 2 pack

3. Keyword Trends:

The search volume for the main keyword, blood pressure supplement has decreased.

4. Conversion Rates:

During this period, the 1-pack experienced a decline in conversion rate, while the 2-pack also saw a slight decrease.

5. Amazon Attribution & Storefront Analytics:

In September, traffic from Amazon Attribution decreased through our Amazon Prospecting campaign, but we did not receive any sales through the attribution links.

Storefront traffic declined from 1,073 to 836, yet sales increased by 21.1%, reaching $544.45. This improvement is likely due to increased bids on our Sponsored Brands campaigns aimed at driving buyers to the storefront. However, most storefront sales this month were still attributed to “other sources.”

This may be the result of untracked or unattributed links, as we have not observed any significant increase in traffic from our website or social media channels during this period.

6. Updates:

We set up the Prime Big Day Deal Discounts.

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