Precardix Amazon Update

CA Monthly Update

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CA Monthly Update

November CA

Insights and Recommendations

Sales Overview

In November our sales were $15,044.68 and we sold 234 units.

We experienced an 11.7% increase in sales compared to the previous month. This growth was a result of the promotion we ran on the Pack of 2 during the BFCM week, which increased the average sales per order.

The Pack of 1 accounted for 44.1% of the total sales, while the Pack of 2 accounted for 55.8% of the total sales.

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Stats Comparison

Stats Comparison

Metrics

October

November

% Change

Total Orders

213

228

Units Ordered

223

234

Ordered Product Sales

$13,465.85

$15,044.68

11.7%

Avg. Units/Order

1.05

1.03

Avg. Sales/Order

$63.22

$65.99

There are no rows in this table

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Conversion Rate

The Pack of 1 conversion rate decreased in November due to the promotional emphasis on the Pack of 2.

The Pack of 2 conversion rate decreased slightly. Despite sales actually increasing for the Pack of 2, we also experienced a significant increase in traffic to the page, some of which may have been customers driven by curiosity rather than intent to purchase.

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Ads Performance

Ad sales decreased this month, while ad spend increased. The increase in ad spend can be attributed to higher CPCs around BFCM and an increase in traffic during the sales event. We had 9.5% more clicks compared to the prior month, with fewer conversions going down by 7.6%. This caused our ACOS to increase by 14%.

We experienced an increase in organic orders this month, which is why we saw a decrease in our PPC orders.

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Ads Stats

Ads Stats

Metrics

October

November

% Change

Spend

$1,442.24

$1,665.25

+ 15.5%

Sales

$5,014.80

$4,904.34

- 2%

Impressions

171,926

188,239

+ 9.5%

CPC

$1.67

$1.74

4.2%

Clicks

864

956

10.6%

PPC Orders

- 7.6%

ACOS

28.8%

33.9%

+ 14%

ROAS

3.48

2.95

- 15.2%

TACOS

10%

11%

+10%

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Market Share

While the overall market grew from $316,490 in October to $330,573 in November, our market share increased by 0.2%. We are still occupying the 4th spot in the overall market.

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Screen Shot 2023-12-14 at 12.39.18 PM.png

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Global Reviews & Ratings

Review Requests:

For the month of November a total of 22 review requests have been sent thus far. As the review requests are scheduled to be sent 4 weeks after an order is placed, requests have been sent for orders placed between November 1st to the 11th.

There is a total of 72 review requests that are queued to be sent for the remainder of the orders placed in November.

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Screen Shot 2023-12-13 at 12.18.18 PM.png

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Reviews & Ratings:

In the month of November we received 4 ratings and no reviews.

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Refunds

We processed one refund in November compared to five in October. There was no reason provided for the return.

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Customer Repeat Orders

The repeat customer orders for the Pack of 1 decreased, while the repeat customer orders for the Pack of 2 increased, likely due to the promotion for BFCM.

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Amazon Attribution

Despite an increase in click-throughs and ATCs in November, our sales decreased from $324.75 in October to $199.80 in November. All sales can be attributed to the PreCardix website link.

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Screen Shot 2023-12-13 at 11.15.21 AM.png

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Screen Shot 2023-12-13 at 11.15.58 AM.png

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Storefront Insights

In November we had a significant increase in visitors. We had 1,136 compared to 156 in October. Sales through the storefront were $761.51, a 281% increase from last month.

The majority of sales came from our home page, primarily through Sponsored Brand Ads and organic traffic generated by customers clicking the brand link on the product display page.

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Screen Shot 2023-12-13 at 11.21.22 AM.png

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