Insights and Recommendations

Recap

• Total sales increased by 11.7% in November due to the promotion we ran on the Pack of 2 during Black Friday/Cyber Monday.

• We received ~68% of orders Organically and ~32% via PPC with an ACOS of 33.9%, which is an increase from the month prior. This is likely due to increases in CPCs during sales events and increased traffic.

Recommendations/Questions

• Boxing Day Promotion:

To offset the dip in traffic and sales we usually see during the first two weeks of January, we suggest running a sale price on the Pack of 2 the last week of December to the first week of January. We could offer 20% off on the Pack of 2 as this discount performed well during BFCM.

• Any updates on the US market transition?

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