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Advertising spend increased by 1%Advertising sales decreased by 1%Impressions increased by 18.9%ROAS slightly decreased from 3.78 to 3.72TACoS increased from 7.1% to 7.3%B07XDCK249 (own product targeting)Precardixprecardix 2 pack
November 2025
Sales Overview
In November, total sales decreased by 0.7%, generating $20,037. BFCM drove 57% of total sales, running from November 20th through December 1st. While ad impressions increased during the promotion, advertising sales did not rise at the same pace. This was largely due to a continued decline in search volume, which only saw a brief lift at the start of BFCM near the end of the month.
The 1-pack product contributed 38.4% of total sales, with 194 units sold, generating $7,715.25 in revenue. A slight decrease from last month.
The 2-pack accounted for the remaining 62.6%, with 166 units sold, resulting in $12,356.70 in sales. A slight increase from last month.
Year-over-year sales have increased by 33.7%.
The search volume for the main keyword “blood pressure supplement” showed a gradual decrease for the majority of the month until BFCM (November 20th - November 30th).
Buy Box Percentage & Account Health
There are currently no account health issues or Buy Box concerns.
Conversion Rate
During this period, the 2-pack experienced a slight increase in conversion rate, while the 1-pack saw an decrease. The 1-pack saw more ad-driven traffic compared to the 2-pack, which resulted in a lower conversion rate.
Advertising Performance
In November, ad spend increased by 1% as we spent more on AMC campaigns this month. The BFCM event helped lift impressions by 18.9%, though ad sales saw a slight 1% decrease. The Sponsored Brand campaign for blood pressure related keywords underperformed compared to the previous month, with sales declining by 56.4% (-$969.45). This was likely influenced by the continued decrease in search volume across the category. The lower search demand also contributed to a small dip in our campaign efficiency, with ROAS at a 3.72 and TACoS seeing a slight increase to 7.3%.
The AMC campaigns delivered solid results, with campaign sales increasing by 179% (+$644). Contrary to October, Headline/Image Ads outperformed Video Ads this month in terms of sales.
Advertising Performance (November):
Top Keywords & Products:
AMC Campaign Breakdown:
Video Ad: Spend: $107.58, Sales: $404.60 ROAS: 3.76
Headline/Image Ad: Spend: $163.77, Sales: $599.50 ROAS: 3.66
Market Share
The market revenue for our product category increased from $201,720 to $214,579. Our market share decreased from 9.6% to 8.2% as Naka returned to stock.
Top 5 Products:
Subscribe and Save
In November, our Subscribe & Save subscription count decreased from 142 to 133. The program generated approximately $4,691.2 in shipped revenue, reflecting an increase compared to the previous month. The main reason for the decline was that there was another issue with the 1-pack SKU
Subscribe & Save sales accounted for 23.3% of total sales, with 76 out of 361 units sold through the program.
During BFCM, we paused the S&S discounts and first time S&S coupon.
Repeat Purchase Behaviour
Our repeat customer share slightly increased by 0.2%, with repeat customers accounting for 9.6% of the total customer base during this period.
Amazon Attribution & Storefront Analytics
Traffic from Amazon Attribution increased from 804 to 1,410 with no conversions for this month.
Storefront Analytics
Storefront traffic increased from 753 to 1,189, and storefront sales increased by 15.7%, totalling $514.55. We saw increased sales through organic traffic during this period.
Brand Tailored Promotions
We are currently running brand-tailored promotions with a 15% discount. So far, these promotions have generated 13 redemptions, resulting in $760 in sales.
Ratings & Reviews
In October, we received 2 new positive reviews. Our overall star rating remains 4.1 stars.
Refunds
We received $717.39 in refunds for November, representing an increase of $61.74 compared to October.
Order ID 702-9727222-6312264 - Repeat customer - repurchased a single pack a day after applying for refund on previous order.
Order ID 701-4617629-3896247 - Repeat customer - repurchased a 2-pack a week after applying for refund on previous order.
Order ID 701-0803768-9033058 - Repeat customer - repurchased a single pack a week after applying for refund on previous order.
Order ID 701-6648829-1458645 - Repeat customer - repurchased a 2-pack a day after applying for refund on previous order.
Money Recovered from Amazon (i.e., lost shipments)
We have received reimbursements for five units, totalling $330.4.
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