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Executive Summary

Sales Performance:

In November, total sales decreased by 0.7%, generating $20,037. BFCM drove 57% of total sales, running from November 20th through December 1st. While ad impressions increased during the promotion, advertising sales did not rise at the same pace. This was largely due to a continued decline in search volume, which only saw a brief lift at the start of BFCM near the end of the month.

The 1-pack product contributed 38.4% of total sales, with 194 units sold, generating $7,715.25 in revenue. A slight decrease from last month.

The 2-pack accounted for the remaining 62.6%, with 166 units sold, resulting in $12,356.70 in sales. A slight increase from last month.

2. Advertising Performance:

In November, ad spend increased by 1% as we spent more on AMC campaigns this month. The BFCM event helped lift impressions by 18.9%, though ad sales saw a slight 1% decrease. The Sponsored Brand campaign for blood pressure related keywords underperformed compared to the previous month, with sales declining by 56.4% (-$969.45). This was likely influenced by the continued decrease in search volume across the category. The lower search demand also contributed to a small dip in our campaign efficiency, with ROAS at a 3.72 and TACoS seeing a slight increase to 7.3%.

The AMC campaigns delivered solid results, with campaign sales increasing by 179% (+$644). Contrary to October, Headline/Image Ads outperformed Video Ads this month.

Advertising spend increased by 1%

Advertising sales decreased by 0.6%

Impressions increased by 18.9%

ROAS slightly decreased from 3.78 to 3.72

TACoS increased from 7.1% to 7.3%

Top Keywords & Products:

B07XDCK249 (own product targeting)

Precardix

precardix 2 pack

AMC Campaign Breakdown:

Video Ad: Spend: $107.58, Sales: $404.60

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Headline/Image Ad: Spend: $163.77, Sales: $599.50

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3. Keyword Trends:

The search volume for the main keyword, “blood pressure supplement,” declined but increased during BFCM.

4. Conversion Rates:

The 1-pack saw a decline in conversion rate, while the 2-pack saw an increase.

5. Amazon Attribution & Storefront Analytics:

Traffic from Amazon Attribution has increased from 804 to 1,410, but there have been no conversions this month.

Storefront traffic increased from 753 to 1,189, and storefront sales increased by 15.7%, totaling $514.55 due to a increase in sales through organic traffic.

6. Updates:

During the Black Friday/Cyber Monday in November, we sold 229 units, generating a total of $11,423.55 in revenue.

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