Explore

May 2025

Sales Overview

In May, total sales rose by 8.5%, reaching $18,968.80. This increase in total sales can be attributed to the $20 off coupon for the two-pack, which generated $2,448.25 in sales.

The 1-pack accounted for 65.1% of total orders, with 211 units sold and $9,484.45 in sales, while the 2-pack represented 34.9%, with 113 units sold, generating $9,484.35.

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Buy Box Percentage & Account Health

There are no account health or buy box issues.

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Conversion Rate

The 2-pack experienced an increase in conversion rate in May, driven by the $20 promotion. In contrast, the 1-pack saw a very slight decline in conversion rate. It received more ad-driven traffic in May, which generally converts at a lower rate than organic traffic.

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Advertising Performance

In May, ad spend decreased by 7.7% due to a lower CPC compared to April, while ad sales increased by 5.5%. Although impressions and clicks were down, the lift in sales was driven by stronger performance in branded campaigns, which brought in more qualified traffic. The 2-pack promotion also contributed by improving conversion rates among that traffic.

We launched our new awareness campaigns towards the end of the month to expand our new customer acquisition strategy with a $500 budget.

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Advertising spending decreased by 7.7%.

Advertising sales increased by 5.5%.

Impressions decreased by 11.4%.

ROAS improved from 3.8 to 4.3.

TACOS decreased from 8.6% to 7.3%.

Top KWs: PreCardix, B07XDCK249 (own product targeting), blood pressure supplement

Market Share

Our market share is currently not reflecting in our software. We will update the chart once it is reflecting.

Top 5 Products:

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Subscribe and Save

In May, our subscription count grew from 135 to 151, and our shipped revenue reached approximately $5,140.07. Subscribe & Save sales represented 33% of total sales, with 99 out of 300 units sold coming from the Subscribe & Save program.

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The 15% off S&S coupon was paused on the 2-pack, as we were already running a promotional offer on it and wanted to avoid stacking discounts. It remained active on the 1-pack.

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Repeat Purchase Behaviour

The repeat customer share increased by 0.15%, with repeat customers accounting for 8.6% of the total customer base during this period. There was an increase in repeat orders for the 1-pack.

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Amazon Attribution & Storefront Analytics

In May, traffic from Amazon Attribution increased and we received one order through our Amazon Retargeting campaign. Since we’ve added the attribution links into our meta ads, we are seeing more traffic come into Amazon as shown in the later days of the month in the graph.

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Storefront Analytics

Storefront traffic and sales both increased, with sales increasing by 29.3% driven primarily by other sources and organic traffic. The other sources could be the meta ads before the attribution links were provided to track the traffic/sales. The storefront was fully updated and published by May 9th with the new graphics. Following the update, we saw an increase in new-to-store visitors, which may have been driven in part by the Meta ads running during that period. Additionally, an increase in total storefront views suggests that returning customers were also engaging more with the brand.

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