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In May, total sales rose by 8.5%, reaching $18,968.80. This increase in total sales can be attributed to the $20 off coupon for the two-pack, which generated $2,448.25 in sales. The 1-pack accounted for 65.1% of total orders, with 211 units sold and $9,484.45 in sales, while the 2-pack represented 34.9%, with 113 units sold, generating $9,484.35.Advertising spending decreased by 7.7%.Advertising sales experienced an increase of 5.5%.Impressions decreased by 11.4%.ROAS was approximately and slightly improved from 3.8 to 4.3.TACOS decreased from 8.6% to 7.3%.The search volume for “Blood Pressure Supplement” and “High Blood Pressure Supplement” fluctuated in May.The 2-pack experienced an increase in conversion rate in May, driven by the $20 promotion. In contrast, the 1-pack saw a decline in conversion rate. It received more ad-driven traffic in May, which generally converts at a lower rate than organic traffic.In May, traffic from Amazon Attribution increased and we received one order through our Amazon Retargeting campaign. Since we’ve added the attribution links into our meta ads, we are seeing more traffic come into Amazon as shown in the later days of the month in the graph.We have paused both the standard and Subscribe & Save coupons in preparation for Prime Day.The A/B test of the title started June 1st.The new awareness campaigns have launched with an initial budget of $500. This first month is focused on gathering learnings, testing creative and audience segments, and driving greater brand awareness. We’ll be closely monitoring performance to inform future optimization and scaling strategies.
Executive Summary
Sales Performance:
2. Advertising Performance:
Top KWs:
PreCardix, B07XDCK249 (own product targeting), blood pressure supplement
3. Keyword Trends:
4. Conversion Rates:
5. Amazon Attribution & Storefront Analytics:
6. Updates:
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