Precardix Amazon Update

CA Monthly Update

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CA Monthly Update

March CA

Executive Summary

Sales Overview

In March, total sales increased by 6.5% due to growth in organic sales. Impressions also rose, and there was a slight uptick in ad spending. However, our ad sales saw a decline, leading to a decrease in ROAS. Despite this, TACOS improved as organic sales increased.

The search volume for ‘blood pressure supplement’ fluctuated throughout March.

The Pack of 1 accounted for 55.4% of total sales with 97 units sold, while the Pack of 2 represented 44.6% of total sales with 78 units sold.

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Monthly Product Profitability

The TACOS Increased for the Pack of 1, while the TACOS decreased slightly for the Pack of 2.

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Buy Box Percentage & Account Health

In March, we did not experience any Buy Box issues.

Conversion Rate - 3 Month Comparison

The conversion rate for the Pack of 2 increased in March, while the Pack of 1 conversion rate decreased. Compared to February, we experienced higher traffic in March (since the Pack of 1 was unavailable for most of February), leading to a lower conversion rate. For the Pack of 2, we experienced far less traffic once the Pack of 1 became available again and thus our conversion rate rose in March.

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Advertising Performance

Impressions grew and there was a slight rise in ad spend, however ad sales declined by 23.3%. The decrease in ad sales could be attributed to changes in our sales mix. In February, the Pack of 1 was unavailable for part of the month, leading to a higher proportion of ad sales for the Pack of 2. However, this month, we've seen an increase in sales of the Pack of 1 units through ad sales. Given its lower price point, this shift has resulted in lower overall ad sales.

In addition to this, we have noticed the competitor below advertising on our branded keyword ‘Precardix’. This may also be affecting ad sales, given their price point and star rating. We will monitor this competitor and determine a strategy to address the situation.

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Renew Actives 100% ORGANIC Beetroot Supplement: 1300mg Beet Root Powder Provides Antioxidants to Help Fight Free Radicals & Oxidative Damage - 90 Veggie Capsules. NON-GMO, & Vegan. Made in Canada. Easy to Swallow Capsules!⁠

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Advertising spend increased by +0.08%.

Advertising sales decreased by -23.3%.

Impressions increased by +12.2% this month.

We noticed a +8.5% increase in ACoS, compared to the previous month.

ROAS has decreased by -23.3% as our ACoS has increased.

Our top keyword this month was “Precardix” and “Precardix 2 pack”

Subscribe and Save

The 15% off coupon for first-time Subscribe & Save orders on the Pack of 2 was redeemed 6 times in March, a decline from February when it was redeemed 7 times. The number of subscriptions is the same as last month, however, we have gained more subscriptions on the Pack of 2 and lost subscriptions on the Pack of 1.

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Repeat Purchase Behaviour

In March, we observed an increase in repeat orders for Pack of 1, and no repeat orders for the Pack of 2. We have not had any repeat orders for the Pack of 2 since January. We could offer a coupon or discount on the Pack of 2 to encourage customers to repurchase.

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Amazon Attribution & Storefront Analytics

In March, we experienced an increase in traffic and sales through through attribution.

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Storefront Analytics

We experienced less traffic in the storefront, and sales declined compared to February. We observed less traffic through the Sponsored Brand ads, which is why we noticed a decline in traffic to the storefront.

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In total, we received 5 orders through the storefront, with most coming from organic traffic.

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Ratings & Reviews

In March 2024, we received two 5-star ratings and a 5-star review, as well as one 1-star rating.

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Refunds

During March, we received two returns for the Pack of 1, one on March 24th and the other on March 29th. However, no reasons were provided for either return.

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Money Recovered from Amazon (i.e. lost shipments)

N/A

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