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June 2025

Sales Overview

In June, total sales declined by 7% to $17,349.90. This change was primarily driven by the conclusion of the $20 promotion on the 2-pack at the end of May. Without the discount in June, customer purchases shifted toward the 1-pack, resulting in a lower average order value. The demand for this category also declined, which impacted performance as well.

The 1-pack made up 72.5% of total orders an increase of 11.4%, with 219 units sold and $9,884.05 in sales. The 2-pack accounted for 27.5%, a decrease of 21.2%, with 83 units sold, generating $7,465.85.

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The search volume across main keywords fluctuated. Some saw a significant decline, while others remained flat, so there was no real growth for this category in June.

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Buy Box Percentage & Account Health

There are no account health or buy box issues.

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Conversion Rate

In June, the 1-pack experienced a slight increase in conversion rate, while the 2-pack saw a decline compared to May. The decrease in the 2-pack’s conversion rate can be attributed to the absence of promotional offers during the month compared to May. In contrast, the 1-pack saw more orders while maintaining roughly the same level of traffic as the previous month.

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Advertising Performance

In June, impressions and ad spend increased as the new awareness campaigns were running, which helped drive visibility and engagement. However, ad sales and ROAS decreased, likely due to the overall decline in category demand and these upper-funnel campaigns did not generate any conversions.

The awareness campaigns generated 34,775 impressions and some early engagement, with “nitric oxide supplements” driving the most clicks and impressions compared to related terms like “beet root,” “garlic supplements,” “nattokinase,” and “coenzyme q10.” While these awareness campaigns haven’t led to conversions or meaningful insights yet, they’re an important step in building more visibility and gathering data. It’s still too early to draw conclusions, but this will help guide future optimization. We are launching more campaigns to boost awareness and visibility further.

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Advertising spending increased by 4%.

Advertising sales decreased by 9%.

Impressions increased by 66%.

ROAS decreased from 4.3 to 3.7.

TACOS increased from 7.3% to 8.6%.

Top KWs: PreCardix, B07XDCK249 (own product targeting), blood pressure.

Market Share

The market revenue for our product category is currently at $213,535 while our market share stands at 7.6%. We are currently ranked 2nd among the top five products in this category.

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Top 5 Products:

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Subscribe and Save

In June, our subscription count increased from 151 to 156, generating approximately $6,159.55 in shipped revenue, an increase from last month. Subscribe & Save sales accounted for 35.5% of total sales, with 109 out of 302 units sold through the program.

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The 15% off Subscribe & Save coupon was paused in preparation for the Prime Exclusive Discounts.

Repeat Purchase Behaviour

The repeat customer share declined by 0.45%, with repeat customers making up 8% of the total customer base during this period.

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Amazon Attribution & Storefront Analytics

In June, traffic from Amazon Attribution increased, although we received only one order from the “amazon_prospecting” campaign. Since adding attribution links to theMeta ads, we've seen increased traffic to Amazon, particularly in the later days of the month as reflected in the graph.

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Storefront Analytics

Storefront traffic and sales both decreased, with sales dropping by 35%, primarily due to reduced organic traffic, Sponsored Brand ads and other source contributions. Other sources still account for the majority of storefront sales, as traffic continues to be driven back to Amazon from off-site channels.

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