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In June, total sales declined by 7% to $17,349.90. This change was primarily driven by the conclusion of the $20 promotion on the 2-pack at the end of May. Without the discount in June, customer purchases shifted toward the 1-pack, resulting in a lower average order value. The demand for this category also decline, which impacted performance as well.The 1-pack made up 72.5% of total orders, with 219 units sold and $9,884.05 in sales, while the 2-pack accounted for 27.5%, with 83 units sold, generating $7,465.85.Advertising spending increased by 4%.Advertising sales decreased by 9%.Impressions increased by 66%.ROAS dropped from 4.3 to 3.7.TACOS increased from 7.3% to 8.6%.The search volume for “Blood Pressure Supplement” and “High Blood Pressure Supplement” dropped in June.In June, the 1-pack saw an increase in conversion rate, while the 2-pack experienced a slight decline.In June, traffic from Amazon Attribution increased, although we received only one order from our “amazon_prospecting” campaign.Since we’ve added the attribution links into the meta ads, we are seeing more traffic come into Amazon as shown in the later days of the month in the graph.We are currently running Prime Day discounts, which are visible on the product detail pages.
Executive Summary
Sales Performance:
2. Advertising Performance:
Top KWs:
PreCardix, B07XDCK249 (own product targeting), blood pressure.
3. Keyword Trends:
4. Conversion Rates:
5. Amazon Attribution & Storefront Analytics:
6. Updates:
• Are there any new video assets we could use for the awareness campaigns?
• A/B Testing Update:
The current title is performing slightly better than the new title. The testing is still ongoing.
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