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July 2025

Sales Overview

In July, total sales increased by 22%, reaching $21,196.78. This growth was primarily driven by the Prime Day discounts during the month, which contributed $6,059.37 to the total sales. Additionally, a rise in keyword search volume also contributed to the improved performance.

The 1-pack contributed 44% of total sales, with 207 units sold and $9,399.33 in revenue. The 2-pack accounted for the remaining 56%, with 152 units sold, generating $11,847.40 in sales.

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The search volume across main keywords increased in July. While some keywords experienced fluctuations, others remained relatively flat throughout the month.

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Through the Prime Exclusive discount for Prime Day (July 8th–11th), we sold 106 units and generated $6,059.37 in sales.

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Buy Box Percentage & Account Health

There are currently no account health issues or Buy Box concerns.

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Conversion Rate

In July, the 1-pack experienced a slight decrease in conversion rate, while the 2-pack saw an increase compared to June. The improvement in the 2-pack’s conversion rate can be largely attributed to Prime Day promotions.

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Advertising Performance

In July, impressions, ad spend, and ad sales all increased, driven by higher engagement during the Prime event, increased platform traffic, and our own promotion. ROAS declined due low conversion for the cardiovascular portfolio. However, TACOS improved, suggesting that a greater portion of sales came through organic traffic.

The awareness campaigns generated 220,977 impressions and some early engagement. The keyword “nitric oxide supplements” drove the highest number of clicks and impressions, outperforming related terms like “beet root,” “garlic supplements,” “nattokinase,” and “coenzyme Q10.”

While engagement is building, these campaigns resulted in only one conversion in July. We converted on the keyword “nitric oxide supplements”.

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Advertising spend increased by 21%

Advertising sales increased by 3%

Impressions increased by 34%

ROAS decreased from 3.7 to 3.1

TACOS decreased from 8.6% to 8.4%

Top Keywords & Products:

PreCardix

B07XDCK249 (own product targeting)

PreCardix 2 pack

Market Share

The market revenue for our product category is currently $139,978, with our market share at 17.6%. We are ranked 2nd among the top five products in this category. Nutrali Beetroot capsules went out of stock, so we were able to gain some of their market share.

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Top 5 Products:

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Subscribe and Save

In July, our subscription count increased from 156 to 166, generating approximately $4,610.57 in shipped revenue, a slight decrease from last month. Subscribe & Save sales accounted for 21.73% of total sales, with 87 out of 358 units sold through the program.

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Following Prime Day, we resumed the 15% coupon for first-time buyers under the Subscribe & Save program. It was redeemed 5 times, generating $191.05 in sales.

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Repeat Purchase Behaviour

The proportion of repeat customers decreased by 0.09%, with repeat customers accounting for 8% of the total customer base during this period.

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Amazon Attribution & Storefront Analytics

In July, traffic from Amazon Attribution increased, we received two orders from the “amazon_prospecting” and “amazon_retargeting” campaigns. Since adding attribution links to our Meta ads, we’ve seen a noticeable uptick in traffic to Amazon, especially during the early part of the month, as reflected in the performance graph.

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Storefront Analytics

Storefront traffic increased, but sales decreased by 17% as we had less sales through organic traffic. Most of the storefront sales this month came from “other sources”.

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