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Executive Summary

Sales Performance:

In July, total sales increased by 22%, reaching $21,196.78. This growth was primarily driven by the Prime Day discounts during the month. Additionally, a rise in keyword search volume also contributed to the improved performance.

The 1-pack contributed 44% of total sales, with 207 units sold and $9,399.33 in revenue. The 2-pack accounted for the remaining 56%, with 152 units sold, generating $11,847.40 in sales.

2. Advertising Performance:

Advertising spend increased by 21%

Advertising sales increased by 3%

Impressions increased by 34%

ROAS decreased from 3.7 to 3.1

TACOS decreased from 8.6% to 8.4%

Top KWs: PreCardix, B07XDCK249 (own product targeting), PreCardix 2 pack.

3. Keyword Trends:

The search volume across main keywords increased overall in July. While some keywords experienced fluctuations, others remained relatively flat throughout the month.

4. Conversion Rates:

In July, the 1-pack experienced a slight decrease in conversion rate, while the 2-pack saw an increase compared to June. The improvement in the 2-pack’s conversion rate can be largely attributed to Prime Day promotions.

5. Amazon Attribution & Storefront Analytics:

In July, traffic from Amazon Attribution increased, though we received only two orders from the “amazon_prospecting” and “amazon_retargeting” campaigns. Since adding attribution links to our Meta ads, we’ve seen a noticeable uptick in traffic to Amazon, especially during the early part of the month, as reflected in the performance graph.

Storefront traffic increased, but sales dropped by 17% due to a lower conversion rate. Most of the storefront sales this month came from Amazon organic traffic and other sources.

6. Updates:

The new bullet points are performing slightly better than the old ones. Testing is still ongoing.

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We should start planning October Prime inventory in late August so that there are no delays with receiving.

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