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January 2026

Sales Overview

In January, total sales increased by 36.2%, reaching $22,391.40. This growth compared to the previous month was primarily driven by an increase in search volume. The rise in search volume was reflected in ad performance, with ad sales increasing by 35.9%, led by stronger performance from branded keywords compared to December.

The 1-pack product contributed 49.4% of total sales, with 247 units sold, generating $11,102.65 in revenue.

The 2-pack accounted for the remaining 50.6% of total sales, with 126 units sold, generating $11,333.70 in revenue.

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Year-over-year sales have increased by 52.6%.

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The search volume for the primary keyword “blood pressure supplement” increased in January compared to the previous month.

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Buy Box Percentage & Account Health

There are no issues with our Buy Box.

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Conversion Rate

During this period, the 1-pack saw a slight decrease in conversion rate, while the 2-pack experienced a slight increase in conversion rate. The 2-pack benefitted from improved search volume which helped increase its performance and overall conversion rate.

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Advertising Performance

In January, ad spend slightly decreased by -21.7%, mainly due to lower CPCs during the period. While impressions declined by 25.3%, ad sales increased by 35.9%, supported by rising search volume compared to December. Branded keywords performed particularly well, suggesting stronger high-intent shopper activity in January. During this period, the image ad for our AMC campaigns performed stronger than the video, showing a consistent trend for both December and January.

Overall campaign efficiency improved, with ROAS increasing from 3.6 to 5.02 and TACoS improving from 10.0% to 7.4%.

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Advertising Performance (January):

Advertising spend decreased by 1.4% compared to December.

Advertising sales increased by 35.9% this month.

Impressions decreased by 25.3%.

ROAS improved from 3.6 to 5.0.

TACoS improved from 10.0% to 7.4%

Top Keywords & Products:

Precardix

B07XDCK249 (own product targeting)

pre cardix

AMC Campaign Breakdown:

Video Ad: Spend: $30.23, Sales: $0 ROAS: 0 (previously Spend: $38.90, Sales: $289.80 ROAS: 7.45)

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Headline/Image Ad: Spend: $103.12 Sales: $629.45 ROAS: 6.10 (previously Spend: $113.94, Sales: $359.75 ROAS: 3.16)

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Market Share

The market revenue for our product category increased from $250,559 to $297,745, while our market share declined from 8.3% to 7.2%. During this period, HAVASU Organic Beetroot Capsules’ market share increased from 15% to 26.3% taking a bit of our overall share.

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Top 5 Products:

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Subscribe and Save

In January, our Subscribe & Save subscription count increased from 132 to 139. The program generated approximately $6,025.14 in shipped revenue, reflecting an increase compared to the previous month ($3,321.81).

Subscribe & Save sales accounted for 26.9% of total sales, with 100 out of 372 units sold through the program.

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The first-time buyer coupon for Subscribe & Save is currently paused since we are now running a coupon for Heart Health Month, but it has been redeemed 41 times, generating $2,102.11 in sales.

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Repeat Purchase Behaviour

Our repeat customer share increased by 3.1%, with repeat customers representing 9% of the total customer base during this period.

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Amazon Attribution & Storefront Analytics

Traffic from Amazon Attribution declined from 11 to 10, and there were no conversions this month.

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Storefront Analytics

Storefront traffic decreased from 148 to 119, while storefront sales increased by 67%, totaling $809.35. Sales through Sponsored Brand ads decreased, whereas sales through organic traffic increased.

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Brand Tailored Promotions

We are currently running three brand-specific promotions, each offering a 15% discount. So far, these promotions have resulted in 4 redemptions, generating approximately $225 in sales.

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