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Executive Summary

Sales Performance:

In January, total sales increased by 36.2%, reaching $22,391.40. This growth compared to the previous month was primarily driven by an increase in search volume. The rise in search volume was reflected in ad performance, with ad sales increasing by 35.9%, led by stronger performance from branded keywords compared to December.

The 1-pack product contributed 49.4% of total sales, with 247 units sold, generating $11,102.65 in revenue.

The 2-pack accounted for the remaining 50.6% of total sales, with 126 units sold, generating $11,333.70 in revenue.

2. Advertising Performance:

In January, ad spend slightly decreased by 1.4%, mainly due to lower CPCs during the period. While impressions declined by 25.3%, ad sales increased by 35.9%, supported by rising search volume compared to December. Branded keywords performed particularly well, suggesting stronger high-intent shopper activity in January. During this period, the image ad for our AMC campaigns performed stronger than the video, showing a consistent trend for both December and January.

Overall campaign efficiency improved, with ROAS increasing from 3.6 to 5.02 and TACoS improving from 10.0% to 7.4%.

Advertising spend decreased by 1.4% compared to December.

Advertising sales increased by 35.9% this month.

Impressions decreased by 25.3%.

ROAS improved from 3.6 to 5.0.

TACoS imporved from 10.0% to 7.4%

Top Keywords & Products:

Precardix

B07XDCK249 (own product targeting)

pre cardix

AMC Campaign Breakdown:

Video Ad: Spend: $30.23, Sales: $0 ROAS: 0 (previously Spend: $38.90, Sales: $289.80 ROAS: 7.45)

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Headline/Image Ad: Spend: $103.12 Sales: $629.45 ROAS: 6.10 (previously Spend: $113.94, Sales: $359.75 ROAS: 3.16)

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3. Keyword Trends:

The search volume for the primary keyword “blood pressure supplement” increased in January compared to the previous month.

4. Conversion Rates:

During this period, the 1-pack saw a slight decrease in conversion rate, while the 2-pack experienced an increase in conversion rate.

5. Amazon Attribution & Storefront Analytics:

Traffic from Amazon Attribution declined from 11 to 10 due to reduced external traffic being pushed, and there were no conversions this month.

Storefront traffic decreased from 148 to 119, while storefront sales increased by 67%, totaling $809.35. Sales through Sponsored Brand ads decreased, whereas sales through organic traffic increased.

6. Updates:

We have updated the new main images with the heart health tag for the month of February.

We currently have the promotions running on both packs for the month of February.

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