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Advertising spending increased by 27%.Advertising sales decreased by 1%.Impressions increased by 28%.ACOS rose from 22.2% to 28.7%.ROAS decreased from 4.4 to 3.4.TACOS increased from 8.2% to 9.9%.Our top keywords this month were “high blood pressure”, “precardix”, and “blood pressure medication.”
January 2025
Sales Overview
In January, total sales grew by +6% to $15,006 compared to December. This increase was driven by a rise in search volume for “blood pressure supplement” and there were no suppression issues with the 2-pack listing compared to December.
The 1-pack accounted for 70% of total sales, with 190 units sold, while the 2-pack made up 30%, with 82 units sold, bringing the total to 270 units.
Buy Box Percentage & Account Health
There are no account health or buy box issues.
Conversion Rate
In January, conversion rates improved for both the 1-pack and 2-pack. The 2-pack saw a significant rise in its conversion compared to December. We noticed the impressions on the 2-pack decline in January, which may have led to more organic traffic and an improvement in its conversion rate.
Advertising Performance
In January, we prioritized top performing keywords alongside branded keywords. Increased search volume in our top keywords led to higher CPCs, driving up ad spend and impressions. The increase in ad spend led to a slight decline in ROAS and a rise in TACOS.
Market Share
The overall market showed a slight decreased from the prior month and our market share is at 4.4%, slightly higher than November (December Market Share data was not available).
Top 5 Products:
Subscribe and Save
In January, our subscription count increased from 165 to 174. Our shipped revenue decreased by $90.13, while shipped units increased by 3. Subscribe and Save sales accounted for 26% of the overall sales, and of the 270 units sold, 78 were from S&S.
The S&S coupon was redeemed 18 times, generating $836.50 in sales in January.
Repeat Purchase Behaviour
The repeat customer share increased by 2.8%, with repeat customers making up 7% of all customers during this period.
Amazon Attribution & Storefront Analytics
In January, traffic increased, primarily driven by social media, but no attributed sales were generated.
Storefront Analytics
In January, we observed a decline in storefront sales. Sales from organic traffic and Sponsored Brand ads saw a decrease this month by $194.85 & $60 respectively. Additionally, store visitors increased by 157.
Ratings & Reviews
We received one 5-star review in January, and a few ratings. There are no changes to our overall star-rating.
Refunds
We had $147.50 in refunds for January, an increase compared to December. There were two refunds for the 1 pack and one for the 2 pack.
Money Recovered from Amazon (i.e. lost shipments)
We received reimbursements for 4 units totalling $160.80.
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