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Executive Summary

Plans for 2025 Growth

Sales Performance:

In January, total sales grew by 6% to $15,006 compared to December. This increase was driven by a rise in search volume for “blood pressure supplement” and the 2-pack listing remaining active without suppression.

The 1-pack accounted for 70% of total sales, with 190 units sold, while the 2-pack made up 30%, with 82 units sold, bringing the total to 270 units.

2. Advertising Performance:

In January, we prioritized top market keywords alongside branded keywords. Increased search volume in our top keywords led to higher CPCs, driving up ad spend and impressions. The increase in ad spend led to a slight decline in ROAS and a rise in TACoS, but both remain within a healthy range.

Advertising spend increased by 27%, while advertising sales saw only a slight decline of 1%. Despite this, impressions increased by 28%, indicating higher visibility. However, ACOS rose from 22.2% to 28.7%, reflecting increased advertising costs relative to sales. ROAS declined from 4.4 to 3.4.

3. Keyword Trends:

The search volume for “Blood Pressure Supplement” saw a surge in January compared to December

4. Conversion Rates:

In January, conversion rates improved for both the 1-pack and 2-pack.

The 2-pack saw a significant rise in its conversion compared to December. We noticed the impressions on the 2-pack decline in January, which may have led to more organic traffic and an improvement in its conversion rate.

5. Amazon Attribution & Storefront Analytics:

There was an increase in traffic through attribution, however we did not have any sales through attribution.

Storefront traffic increased, however sales decreased. Sales from organic traffic and Sponsored Brand ads saw a decrease this month by $194.85 & $60 respectively.

Additionally, store visitors increased by 157.

6. Updates:

We are monitoring the A/B testing on the listing images. In the initial results, Version B is winning, but the test is still ongoing. We will publish the winning version after our promotion ends in February.

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We have created a new campaign targeting “Made in Canada”.

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7. Challenges:

Strike Through on 2-Pack: Amazon has been restricting the strikethrough price on our 2-pack. We've opened multiple cases and had several calls with their support team regarding this issue. The primary concern is that our list price doesn’t align with market pricing, and Amazon couldn’t verify the product’s price on or off the platform. Our team is actively working to resolve this.

S&S on 2-pack: When the 2-pack ASIN changed, it was no longer eligible for S&S. We opened a case with Amazon to resolve the issue, and on January 23rd it became eligible again.

Other Updates:

February Heart Month Promotion

We are currently offering a $20 coupon on the 2-pack. So far, it has been redeemed four times, generating $279.80 in sales. We are also offering $5 off of the 1-pack as a strikethrough.

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