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February 2026

Sales Overview

In February, total sales declined 14.7% month-over-month to $19,108.90, primarily due to fewer selling days. Despite the monthly decline, sales increased 22.2% year-over-year.

For an accurate comparison of sales performance, it makes sense to use average sales per day rather than total monthly sales, since February had fewer days than January. So, the average daily sales decreased by approximately 5.47%. We had our heart health month promotion running this month, in which we provided substantial discount lowering our selling price, which also resulted in lesser revenue.

The 1-pack product contributed 51.05% of total sales, with 205 units sold, generating $9,754.15 in revenue.

The 2-pack accounted for the remaining 48.95% of total sales, with 103 units sold, generating $9,264.85 in revenue.

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Year-over-year sales increased by 22.2%.

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The search volume for the primary keyword “blood pressure supplement” saw a peak early in the month, and dropped off towards the middle of February.

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Buy Box Percentage & Account Health

There are currently no issues with the Buy Box, and account health remains stable.

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Conversion Rate

During this period, the 1-pack experienced a slight increase in conversion rate, while the 2-pack saw a more significant improvement. Although search volume increased overall in our product category, we saw decreased traffic for our detail pages throughout the month of February. Decreased traffic will typically see conversion rates increased.

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Advertising Performance

In February, advertising spend decreased by 21.7% as we had fewer selling days during this period. Ad sales also dropped by 30.3% after seeing fewer selling days which affected our overall clicks (-282 clicks). Compared to last year, we did did not push external traffic for our Heart Health Month promotions which may have helped our sales. Despite this, impressions increased by 8.5%, and TACoS improved from 7.0% to 6.4%, indicating a more efficient contribution to total sales. ROAS saw a sight decline to 4.47.

Branded keywords continued to perform strongly, showing increased high-intent shoppers. Within AMC campaigns, image ads outperformed video ads, maintaining the same performance trend observed in January.

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Advertising Summary:

Ad spend decreased by 21.7%

Ad sales decreased by 30.3%

Impressions increased by 8.5%

ROAS declined from 5.02 to 4.47

TACoS improved from 7.0% to 6.4%

Top Keywords & Products:

Precardix

B07QCLXZJG

pre cardix

SB | BP Supplement | Imp. kWs | Heart Health Month (Spend: $26, Sales: $0, Impressions: 1,242)

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AMC Campaign Breakdown:

Video Ad

Spend: $12.10

Sales: $89.95

ROAS: 7.43 (Previously: Spend $30.23 | Sales $0 | ROAS 0)

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Headline/Image Ad

Spend: $82.61

Sales: $314.75

ROAS: 3.81 (Previously: Spend $103.12 | Sales $629.45 | ROAS 6.10)

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Market Share

Total category revenue declined from $297,745 to $267,523. Our market share slightly decreased from 8.3% to 8.1%. Nutra Wave Organic Beetroot Capsules maintained a steady market share of 28.2% during this period.

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Top 5 Products:

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Subscribe and Save Subscribe and Save

In January, Subscribe & Save subscriptions increased from 139 to 175.

The program generated $4,361.16 in shipped revenue, reflecting a decrease compared to the previous month ($6,025.14).

Subscribe & Save accounted for 22.9% of total sales

75 out of 320 units were sold through the program

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The first-time buyer coupon for Subscribe & Save is currently paused due to the ongoing Heart Health Month promotion. However, it has been redeemed 28 times, generating $2,238.60 in sales.