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Executive Summary

Sales Performance:

In February, total sales declined 14.7% month-over-month to $19,108.90, primarily due to fewer selling days, lower search volume for the primary keyword (“blood pressure supplement”), and a 10.1% decline in overall category revenue (from $297,745 to $267,523). This softer market environment contributed to a 30.3% decrease in ad sales. Despite the monthly decline, sales increased 22.2% year-over-year.

The 1-pack product contributed 51.05% of total sales, with 205 units sold, generating $9,754.15 in revenue.

The 2-pack accounted for the remaining 48.95% of total sales, with 103 units sold, generating $9,264.85 in revenue.

2. Advertising Performance:

In February, advertising spend decreased by 21.7%, while ad sales declined 30.3%. Despite this, impressions increased by 8.5%, reflecting broader exposure but lower efficiency. Whereas TACoS improved from 7.0% to 6.4%, indicating a more efficient contribution to total sales.

Branded keywords continued to perform strongly, indicating sustained high-intent shopper engagement. Within AMC campaigns, image ads outperformed video ads, maintaining the same performance trend observed in January.

Advertising Summary:

Ad spend decreased by 21.7%

Ad sales decreased by 30.3%

Impressions increased by 8.5%

ROAS declined from 5.02 to 4.47

TACoS improved from 7.0% to 6.4%

Top Keywords & Products:

Precardix

B07QCLXZJG

pre cardix

AMC Campaign Breakdown:

Video Ad

Spend: $12.10

Sales: $89.95

ROAS: 7.43 (Previously: Spend $30.23 | Sales $0 | ROAS 0)

⁠

Headline/Image Ad

Spend: $82.61

Sales: $314.75

ROAS: 3.81 (Previously: Spend $103.12 | Sales $629.45 | ROAS 6.10)

⁠

3. Keyword Trends:

Search volume for the primary keyword “blood pressure supplement” peaked during the first week, declined through mid-month, and showed a slight recovery toward the end of the month.

4. Conversion Rates:

During this period, the 1-pack recorded a modest increase in conversion rate, while the 2-pack demonstrated a more significant improvement. Overall category search volume declined, and traffic to our detail pages decreased throughout February. Lower traffic volumes typically elevate conversion rates, as the remaining sessions are generally higher intent.

The 2-pack’s stronger performance was additionally supported by improved search visibility, which positively influenced its overall conversion rate.

5. Amazon Attribution & Storefront Analytics:

Traffic from Amazon Attribution decreased from 10 to 6 clicks, with no conversions recorded this month.

Traffic dropped from 119 to 71 sessions, while sales fell 44.5% to $449.70. Sponsored ad sales declined, whereas organic sales showed an increase.

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