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Advertising spend decreased by 155%.Advertising sales decreased by 94.7%.Impressions decreased by 85% this month. We noticed a 83% decrease in ACOS, compared to the previous month. ROAS increased from 0.78 to 2.2.TACOS decreased from 23.2%% to 3.3%.
December
Sales Overview
In December, total sales decreased by -30.4% compared to November due to a few factors. Firstly, we did not have inventory of the 1-pack, which typically accounts for 75% or more of our overall sales. Additionally, the suppression of our 2-pack listing for three days further impacted sales. We also paused several ad campaigns, running only brand-name campaigns. Reduced search volumes for our main keywords, "blood pressure supplement" and "heart and blood pressure supplement," also contributed to the decline in sales.
The Pack of 1 contributed 38% of the total sales, with 5 units sold, while the Pack of 2 accounted for 62% of the sales, with 8 units sold, out of a total of 13 units.
Buy Box Percentage & Account Health
There are no account health or buy box issues.
Conversion Rate
The conversion rate increased slightly for the 2-pack, while the 1-pack experienced a decline in conversion.
Advertising Performance
In December, ad sales decreased by 94.9%, as only branded keyword campaigns were active, which had low search volumes. However, our ROAS improved, and TACOS decreased.
Market Share (For Placement only)
The market tracker is not showing correct data. We will update this section once this is resolved.
Top 5 Products:
Subscribe and Save
Our subscription count decreased from 15 to 14 in December. We did not have any S&S sales in this month.
Promotions
We did not have any coupon redemptions.
During the Boxing weekend, we ran a coupon on the 2-pack listing. However, the ASIN for the 2-pack was changed on December 26th, and the listing was suppressed on December 27th due to an issue with the main image. Amazon flagged the image as non-compliant initially due to the text on the packaging, and then because of the tablets next to the packaging, which violated their compliance guidelines.
To resolve this, we removed the tablets from the image, uploaded a new compliant image, and the case was forwarded to Amazon's internal team for review.
Repeat Purchase Behaviour
In December, our repeat customer share decreased by -0.9%.
Amazon Attribution & Storefront Analytics
There was no traffic or sales through Amazon attribution.
Storefront Analytics
In December, storefront traffic saw a significant decrease compared to November, with only 1 visitor, down from 24. Sales, orders, and units sold remained at zero, similar to November. Overall, both traffic and sales were extremely low in December.
Ratings & Reviews
We did not receive any reviews or ratings in December for the US.
Refunds
We had 1 refund of $30.60.
Money Recovered from Amazon (i.e. lost shipments)
There were no reimbursements during this time period for the US market.
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