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Executive Summary

Sales Performance:

In December, total sales decreased by -30.4% compared to November. This was due to the suppression of our 2 pack listing, and pausing several ad campaigns, running only brand-name campaigns. Additionally, reduced search volumes for our main keywords, "blood pressure supplement" and "heart and blood pressure supplement," also contributed to the decline in sales.

Advertising Performance:

In December, ad sales decreased by 94.9%, as only branded keyword campaigns were active, which had low search volumes. However, our ROAS improved, and TACOS decreased.

Advertising spend decreased by 155%.

Advertising sales decreased by 94.7%.

Impressions decreased by 85% this month.

We noticed a 83% decrease in ACOS, compared to the previous month.

ROAS increased from 0.78 to 2.2.

TACOS decreased from 23.2%% to 3.3%.

Keyword Trends:

The overall search trend was down.

Conversion Rates:

The conversion rate increased for the 2 pack, while it decreased for the 1 pack.

Amazon Attribution & Storefront Analytics:

We didn’t receive any traffic or sales through attribution.

We had less traffic to the storefront in December with no conversions.

Updates and Recommendations:

We are working to disconnect the US and CA connection to upload the correct images for the CA market, as the US version is currently reflected there. Attempts to upload the CA version result in suppression.

Additionally, we are in contact with Amazon to resolve this issue.

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