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December 2025

Sales Overview

In December, total sales decreased by 16.6%, generating $16,440.95. This decrease compared to the previous month is primarily attributed to a decline in search volume and BFCM activity in November, which drove higher traffic and sales last month. As a result, December experienced a natural decrease in traffic and sales, however year-over-year sales increased.

The 1-pack product contributed 66.9% of total sales, with 188 units sold, generating $8,350.60 in revenue. This represents a slight increase compared to last month.

The 2-pack accounted for the remaining 33.1% of total sales, with 93 units sold, resulting in $8,090.35 in revenue. This reflects a decrease compared to last month.

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Year-over-year sales have increased by 15.9%.

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The search volume for the primary keyword “blood pressure supplement” declined for most of the month.

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Buy Box Percentage & Account Health

There are currently no account health issues or Buy Box concerns.

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Conversion Rate

During this period, the 1-pack saw an increase in conversion rate, while the 2-pack experienced a decrease in conversion rate. The improvement for the 1-pack was due to reduced ad-driven traffic, as no major sales events were running this month compared to November. In contrast, the 2-pack's conversion rate decreased (despite less ad driven traffic) as it was affected by the absence of the promotional support that had been present in both October and November.

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Advertising Performance

In December, ad spend increased by 10.4%, mainly driven by Sponsored Brand ads, which helped lift ad sales by 7.2%. Despite the increase in spend and sales, impressions declined by 11.3% compared to last month where we had additional traffic due to BFCM. Overall campaign performance remained stable, with ROAS at 3.65 and TACoS slightly increasing to 10%.

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Advertising Performance (December):

Advertising spend increased by 10.4% compared to November.

Advertising sales increased by 7.2% this month.

Impressions decreased by 11.3%.

ROAS slightly decreased from 3.7 to 3.6.

TACoS increased from 7.3% to 10%

Top Keywords & Products:

B07XDCK249 (own product targeting)

Precardix

pre cardix

AMC Campaign Breakdown:

Video Ad: Spend: $38.90, Sales: $289.80 ROAS: 7.45 (previously Spend: $107.58, Sales: $404.60 ROAS: 3.76)

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Headline/Image Ad: Spend: $115.41, Sales: $359.75 ROAS: 3.12 (previously Spend: $163.77, Sales: $599.50 ROAS: 3.66)

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Market Share

The market revenue for our product category increased from $214,579 to $250,559. Our market share improved from 8.2% to 8.3% during the month.

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Top 5 Products:

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Subscribe and Save

In December, our Subscribe & Save subscription count declined slightly from 133 to 132. The program generated approximately $3,276.86 in shipped revenue, reflecting a decrease compared to the previous month ($4,691.2).

Subscribe & Save sales accounted for 22.8% of total sales, with 64 out of 281 units sold through the program.

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The first-time buyer coupon for Subscribe & Save is currently running and has been redeemed 8 times, generating $420.43 in sales.

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Repeat Purchase Behaviour

Our repeat customer share slightly decreased by 3.8%, with repeat customers accounting for 5.8% of the total customer base during this period.

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Amazon Attribution & Storefront Analytics

Traffic from Amazon Attribution decreased from 1,410 to 11 as less external traffic was being pushed. However, we received one conversion.

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Storefront Analytics

Storefront traffic decreased from 1,189 to 148 and storefront sales decreased by 5.8%, totaling $484.65. The decline in traffic may be due to the decline in external traffic being pushed to Amazon. Sales through Sponsored Brand ads increased, while sales through organic traffic decreased.

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Brand Tailored Promotions

We ran three brand-tailored promotions offering a 15% discount, which have now concluded. These promotions generated 15 redemptions, resulting in approximately $850 in sales.

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