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Executive Summary

Sales Performance:

In December, total sales decreased by 16.6%, generating $16,440.95. This decrease compared to the previous month is primarily attributed to a decline in search volume and BFCM activity in November, which drove higher traffic and sales last month. As a result, December experienced a natural decrease in traffic and sales, however year-over-year sales increased.

The 1-pack product contributed 66.9% of total sales, with 188 units sold, generating $8,350.60 in revenue. This represents a slight decline compared to last month.

The 2-pack accounted for the remaining 33.1% of total sales, with 93 units sold, resulting in $8,090.35 in revenue. This reflects a slight increase compared to last month.

2. Advertising Performance:

In December, ad spend increased by 10.4%, mainly driven by Sponsored Brand ads, which helped lift ad sales by 7.2%. Despite the increase in spend and sales, impressions declined by 11.3% compared to last month where we had additional traffic due to BFCM. Overall campaign performance remained stable, with ROAS at 3.65 and TACoS slightly increasing to 10%.

Advertising spend increased by 10.4% compared to November.

Advertising sales increased by 7.2% this month.

Impressions decreased by 11.3%.

ROAS slightly decreased from 3.7 to 3.6.

TACoS increased from 7.3% to 10%

Top Keywords & Products:

B07XDCK249 (own product targeting)

Precardix

pre cardix

AMC Campaign Breakdown:

Video Ad: Spend: $38.90, Sales: $289.80 ROAS: 7.45

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Headline/Image Ad: Spend: $115.41, Sales: $359.75 ROAS: 3.12

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3. Keyword Trends:

The search volume for the primary keyword “blood pressure supplement” declined for most of the month.

4. Conversion Rates:

During this period, the 1-pack recorded an increase in conversion rate, while the 2-pack experienced a decline.

5. Amazon Attribution & Storefront Analytics:

Traffic from Amazon Attribution decreased from 1,410 to 11 with no conversions for this month.

Storefront traffic decreased from 1,189 to 148 and storefront sales decreased by 5.8%, totalling $484.65.

6. Updates:

We ran three brand-tailored promotions offering a 15% discount, which have now concluded. These promotions generated 15 redemptions, resulting in approximately $850 in sales.

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