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August 2025

Sales Overview

In August, total sales decreased by 19%, reaching $17,175.15, following the typical trend after a major sales event. Search volume for blood pressure supplements supports this pattern, peaking in July during Prime Day and then declining in August, mirroring the decrease in sales. Unlike July, which benefited from Prime Week promotions and discounted products, no promotions were offered this month. The absence of a price discount on the 2-pack had the largest impact, with 2-pack sales declining 65% ($4,111). Sales shifted toward the 1-pack, and its unit sales increased, but this was not enough to offset the overall decline.

The 1-pack product contributed 55.7% of the total sales, with 212 units sold and generating $9,574.35 in revenue. The 2-pack accounted for the remaining 44.5%, with 85 units sold, resulting in $7,645.75 in sales.

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The search volume for blood pressure supplement decreased.

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Buy Box Percentage & Account Health

There are currently no account health issues or Buy Box concerns.

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Conversion Rate

During this period, the 1-pack saw an increase in conversion rate, while the 2-pack saw a decrease.

The 1-packs conversion rate improved likely benefiting from demand shifting away from the 2-pack once its discounts were no longer available.

In contrast, the 2-pack’s decline was mainly due to the lack of promotions in August compared to July.

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Advertising Performance

In August, ad spend increased slightly due to higher CPCs; however, ad sales decreased by 30% and impressions fell by 17%, reflecting the typical post-Prime Day slowdown after July’s Prime Week promotions had boosted conversions and campaign performance. ROAS declined while TACoS rose, influenced not only by this seasonal effect but also by operational factors. Toward the end of the month, the old 2-pack SKU went out of stock and was replaced with a new SKU. The new SKU was added to the campaign but had to undergo Amazon’s review process before ads could run, which typically takes 24–48 hours. During this review period, the new SKU was not active in the campaign, resulting in lost ad impressions. Additionally, the ongoing awareness campaign, which naturally has a lower ROAS, contributed to overall efficiency metrics for the month.

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Advertising spend slightly increased by 1%

Advertising sales decreased by 30%

Impressions decreased by 17%

ROAS decreased from 3.1 to 2.3

TACOS increased from 8.4% to 10.6%

Top Keywords & Products:

PreCardix

B07XDCK249 (own product targeting)

PreCardix 2 pack

Market Share

The market revenue for our product category increased to $204,485 due to Nutra Wave coming back in stock. Our market share decreased to 7.7%. We are ranked 2nd among the top five products in this category.

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Top 5 Products:

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Subscribe and Save

In August, our subscription count decreased slightly from 166 to 157, generating approximately $4,945.83 in shipped revenue, reflecting a slight increase from the previous month.

Subscribe & Save sales accounted for 28.8% of total sales, with 84 out of 297 units sold through the program.

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The 15% coupon for first-time buyers under the Subscribe & Save program was redeemed 13 times since it was reactivated following Prime, generating $573.23 in sales. The promotion has now been paused in preparation for the upcoming Prime Big Deal Days event in October.

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Repeat Purchase Behaviour

Our repeat customer share decreased by 2.5%, with repeat customers accounting for 5.4% of the total customer base during this period.

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Amazon Attribution & Storefront Analytics

In August, traffic from Amazon Attribution increased through our amazon_prospecting campaign, but we did not receive any sales through the attribution links.

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Storefront Analytics

Storefront traffic increased from 913 to 1,073, while sales decreased by 25% to $449.55 due to a decline in sales from organic traffic. Most of the storefront sales this month came from “other sources”. This may be a link that is not attributed, as we haven’t seen any additional traffic come from the website or social media links recently.

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Brand Tailored Promotions

We ran a cross-selling, brand-tailored promotion, which has now concluded. Through 2 redemptions, we generated $95 in sales. We recommend running this promotion again.

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