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Executive Summary

Sales Performance:

In August, total sales decreased by 19%, reaching $17,175.15, following the typical trend after a major sales event. Search volume for blood pressure supplements supports this pattern, peaking in July during Prime Day and then declining in August, mirroring the decrease in sales. Unlike July, which benefited from Prime Week promotions and discounted products, no promotions were offered this month. The absence of a price discount on the 2-pack had the largest impact, with 2-pack sales declining 65% ($4,111). Sales shifted toward the 1-pack, and its unit sales increased, but this was not enough to offset the overall decline.

The 1-pack product contributed 55.7% of the total sales, with 212 units sold and generating $9,574.35 in revenue. The 2-pack accounted for the remaining 44.5%, with 85 units sold, resulting in $7,645.75 in sales.

2. Advertising Performance:

In August, ad spend increased slightly due to higher CPCs; however, ad sales decreased by 30% and impressions fell by 17%, reflecting the typical post-Prime Day slowdown after July’s Prime Week promotions had boosted conversions and campaign performance. ROAS declined while TACoS rose, influenced not only by this seasonal effect but also by operational factors. Toward the end of the month, the old 2-pack SKU went out of stock and was replaced with a new SKU. The new SKU was added to the campaign but had to undergo Amazon’s review process before ads could run, which typically takes 24–48 hours. During this review period, the new SKU was not active in the campaign, resulting in lost ad impressions. Additionally, the ongoing awareness campaign, which naturally has a lower ROAS, contributed to overall efficiency metrics for the month.

Advertising spend slightly increased by 1%

Advertising sales decreased by 30%

Impressions decreased by 17%

ROAS dropped from 3.1 to 2.3

TACOS increased from 8.4% to 10.6%

Top Keywords & Products:

PreCardix, B07XDCK249 (own product targeting) and PreCardix 2 pack

3. Keyword Trends:

The search volume for the main keywords increased in August, although some keywords experienced fluctuations throughout the month.

4. Conversion Rates:

During this period, the 1-pack saw an increase in conversion rate, while the 2-pack saw a decrease.

The 1-packs conversion rate improved likely benefiting from demand shifting away from the 2-pack once its discounts were no longer available.

In contrast, the 2-pack’s decline was mainly due to the lack of promotions in August compared to July.

5. Amazon Attribution & Storefront Analytics:

In August, traffic from Amazon Attribution increased through our amazon_prospecting campaign, but we did not receive any sales through the attribution links.

Storefront traffic increased from 913 to 1,073, while sales decreased by 25% to $449.55 due to a decline in sales from organic traffic. Most of the storefront sales this month came from “other sources”. This may be a link that is not attributed, as we haven’t seen any additional traffic come from the website or social media links recently.

6. Updates:

As the old 2-pack SKU is now out of stock, we have transferred the Subscribe & Save subscriptions to the new SKU.

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