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Advertising spending decreased by 7.8%.Advertising sales experienced a slight decrease of 3.4%.Impressions slightly increased by 1.4%.ROAS was approximately and slightly improved from 3.6 to 3.8.TACOS decreased from 10.6% to 8.6%.
April 2025
Sales Overview
In April, total sales rose by 8.6%, reaching $17,489. The overall market was up in this period, which supported the increase in sales. Although our ad sales decreased, the ads were running more efficiently this month with both ROAS and TACOS improving.
The 1-pack accounted for 70.8% of total orders, with 214 units sold and $9,574.35 in sales, while the 2-pack represented 29.2%, with 88 units sold, generating $7,915.60. Altogether, 301 units were sold.
In April, we had more new-to-brand customers compared to March, which likely led to a shift in sales towards the 1-pack.
Buy Box Percentage & Account Health
There are no account health or buy box issues.
Conversion Rate
The 1-pack experienced an increase in conversion rate in April, driven by a higher proportion of organic traffic compared to March. Since organic traffic typically converts at a higher rate than ad-driven traffic, this shift positively impacted performance. In contrast, the 2-pack saw a decline in conversion rate, as it received more ad-driven traffic in April, which generally converts at a lower rate than organic traffic.
Advertising Performance
In April, our ad spend decreased due to a lower overall CPC compared to March, and ad sales also declined slightly. However, both ROAS and TACOS improved, indicating that the ads were running more efficiently during this period.
Although Precardix is typically one of the top-performing keywords for driving sales, this month saw an increase in sales from the branded keyword compared to March. This shift likely contributed to the improved ROAS, as branded searches tend to convert at a higher rate and at a lower cost.
Top KWs:
PreCardix, B07XDCK249 (own product targeting), blood pressure supplement
Market Share
The overall market increased by 99% compared to the previous month, however our market share decreased from 11% to 5.9%.
In the previous month, the Naka product in the second spot of the Top 5 was out of stock, which led to an increase in our market share in March. However, they returned to stock in April, and as a result, our market share decreased.
Top 5 Products:
Subscribe and Save
In April, our subscription count increased from 128 to 135. Our shipped revenue is almost the same and shipped units declined by 3. Subscribe & Save sales represented 24.8% of total sales, with 84 out of 301 units sold coming from the Subscribe & Save program.
We are currently offering a S&S coupon on the 1-pack and it has been redeemed 4 times. The previous coupon included both products and was redeemed 53 times.
Repeat Purchase Behaviour
The repeat customer share increased by 4%. Overall, repeat customers made up 8.4% of the total customer base during this period which was 4.4% in previous month.
Amazon Attribution & Storefront Analytics
In April, traffic from Amazon Attribution decreased, but we received one order through our social media to storefront link.
Storefront Analytics
Storefront traffic saw a slight decrease while our storefront sales increased by 3.6%. Sales increased through organic traffic and Sponsored Brand ads.
Ratings & Reviews
In April, our star rating increased to 3.9.
Refunds
We had $346.89 in refunds for April, a decrease of $37.19 from March.
Money Recovered from Amazon (i.e., lost shipments)
We received reimbursements for 5 units, totalling $132.18.
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