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Brand Positioning
SWO Analysis
Name
Strengths
Weaknesses
Opportunities
Notes
Thikr
unique story behind every product
the vision isnot clear, no proper marketing
new markets, different target audience
Open
Competition 1
In the market longer, more experience, knows the market
very retail, no uniqueness
bigger team soeasier to expand
Open
Kanak Tarah
Arabic and English, Good way to remind and decorative
no clear instruction on how to use the product
add more instructions to the box, elevate the unboxing experience
Open
Qasas
people love stories, Very creative design, interactive, tells a story and teaches morals behind it
Only in arabic, the product description is not clear
Add more stories to the collection
Open
There are no rows in this table
متجر هدايا بحب عملت معهم لفترة طويلة والآن الموقع جدّا ممتاز لتسوّق الهدايا
Positioning statement:
"For those seeking to gift a spiritual and Islamic token of love, Thikr offers a unique blend of aesthetics and authenticity. Our handcrafted Arabic calligraphy, combined with high-quality materials and designs, create truly exquisite pieces. With the aim of re-connecting individuals with their spirituality, we provide more than just gifts; we offer a pathway to combat depression and find peace and happiness in this fast-paced world. With Thikr Gifts, experience the emotions of peace, calm, elegance, and luxury, embodying a brand personality that resonates with your desire for meaningful connections."
Tagline:
Thikr: Aesthetic Islamic treasures for spiritual connections, offering peace, elegance, and authenticity.
ذكر
هدايا راقية التصميم لتعيد الاتصال بجانبك الروحي، تسعر بالأمان والطمأنينة والسعادة
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