Launch retrospectives help your team reflect and analyze what happened, why it happened, and how you can improve for the next launch. To ground your team’s reflection, embed your Mixpanel Board to debrief impact on key success metrics.
Add a quick summary of what launched and your goals. Link out to your canonical resources for stakeholders to learn more prior to the call.
We launched ‘Product X’ on January 4th. Our goal was to grow activation of our core product by 15% week over week. This feature release was the second most highly requested feature from last year.
Our primary target was mid-market B2B SaaS companies located in mid-markets. Our primary persona was product teams.
PRD (add link)
Go-to-market plan (add link)
Launch assets (add link)
How did it go?
Instead of copy/pasting results, embed a Mixpanel Board with your relevant KPIs. Add a short summary in the canvas next to the board to steer your stakeholders’ attention.
Dates: January 4th - 18th
Top performing geographies
Small to mid-market cities Richmond, Springfield) outperformed suburban areas on average. Attributed to launch day guerrilla marketing tactics and geo-based targeting in these urban areas.
Product most engaged function
Reminder: Product was our primary audience. Product-focused messaging outperformed all other functions by ~23%. Resulted in ~1500 (+15% w/w) inbound discovery calls in first two weeks.
Referral traffic lagged, direct traffic over-performed
Lack of referral traffic form partners was a known risk pre-launch. Underperformed due to progressive roll-out.
Follow these instructions below to conduct a live retrospective with your team. Need more context? Read up on how to hold a