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How to ultralearn startups
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The PMF Report Card
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1
Magic
% of visitors who see your magic who become users
80%
60%
40%
Idea
2
Habit
% Day 7 and Day 7->Day 30 retention
80%
60%
40%
Pre-seed
3
Engagement
Average visits per week
7
5
3
Pre-seed
4
Channel
Drive 1000 weekly visitors to your site
1000
800
600
Pre-seed
5
Growth
Month over Month organic growth (exclude paid growth)
20%
15%
10%
Pre-seed
6
Activation
% Day 7 retention
80%
60%
40%
Seed
7
Monetization
% top of funnel who become paid customers
10%
7%
3%
Seed
8
GPA
There are no rows in this table
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