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How to ultralearn startups
Ultralearning startups
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The PMF Report Card
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1
Magic
% of visitors who see your magic who become users
80%
60%
40%
​
​
Idea
2
Habit
% Day 7 and Day 7->Day 30 retention
80%
60%
40%
​
​
Pre-seed
3
Engagement
Average visits per week
7
5
3
​
​
Pre-seed
4
Channel
Drive 1000 weekly visitors to your site
1000
800
600
​
​
Pre-seed
5
Growth
Month over Month organic growth (exclude paid growth)
20%
15%
10%
​
​
Pre-seed
6
Activation
% Day 7 retention
80%
60%
40%
​
​
Seed
7
Monetization
% top of funnel who become paid customers
10%
7%
3%
​
​
Seed
8
GPA
​
​
​
​
​
​
​
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