Magic
% of visitors who see your magic who become users
80%
60%
40%
Habit
% Day 7 and Day 7->Day 30 retention
80%
60%
40%
Engagement
Average visits per week
7
5
3
Channel
Drive 1000 weekly visitors to your site
1000
800
600
Growth
Month over Month organic growth (exclude paid growth)
20%
15%
10%
Activation
% Day 7 retention
80%
60%
40%
Monetization
% top of funnel who become paid customers
10%
7%
3%
