Provide different types of consumables, such as lives or gems used to further progress in a game, boosts in a dating app to increase profile visibility, or digital tips for creators within a social media app. Consumable in‑app purchases are depleted as they’re used and can be purchased again. They’re frequently offered in apps and
Provide non-consumable, premium features that are purchased once and don’t expire. Examples include additional filters in a photo app, extra brushes in an illustration app, or cosmetic items in a game. Non-consumable in-app purchases can offer Family Sharing.
Provide ongoing access to content, services, or premium features in your app. People are charged on a recurring basis until they decide to cancel. Common use cases include access to media or libraries of content (such as video, music, or articles), software as a service (such as cloud storage, productivity, or graphics and design), education, and more. Auto-renewable subscriptions can offer Family Sharing.
Provide access to services or content for a limited duration, such as a season pass to in-game content. This type of subscription doesn’t renew automatically, so people need to purchase a new subscription once it concludes if they want to retain access.
The following apps may use purchase methods other than in-app purchase. Apps in this section cannot, within the app, encourage users to use a purchasing method other than in-app purchase, except as set forth in 3.1.3(a). Developers can send communications outside of the app to their user base about purchasing methods other than in-app purchase.
3.1.3(a) “Reader” Apps: Apps may allow a user to access previously purchased content or content subscriptions (specifically: magazines, newspapers, books, audio, music, aцnd video). Reader apps may offer account creation for free tiers, and account management functionality for existing customers. Reader app developers may apply for the External Link Account Entitlement to provide an informational link in their app to a web site the developer owns or maintains responsibility for in order to create or manage an account. Learn more about the
3.1.3(b) Multiplatform Services: Apps that operate across multiple platforms may allow users to access content, subscriptions, or features they have acquired in your app on other platforms or your web site, including consumable items in multi-platform games, provided those items are also available as in-app purchases within the app.
3.1.3(c) Enterprise Services: If your app is only sold directly by you to organizations or groups for their employees or students (for example professional databases and classroom management tools), you may allow enterprise users to access previously-purchased content or subscriptions. Consumer, single user, or family sales must use in-app purchase.
3.1.3(d) Person-to-Person Services: If your app enables the purchase of real-time person-to-person services between two individuals (for example tutoring students, medical consultations, real estate tours, or fitness training), you may use purchase methods other than in-app purchase to collect those payments. One-to-few and one-to-many real-time services must use in-app purchase.
3.1.3(e) Goods and Services Outside of the App: If your app enables people to purchase physical goods or services that will be consumed outside of the app, you must use purchase methods other than in-app purchase to collect those payments, such as Apple Pay or traditional credit card entry.
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