Map triggers to action

The Framework

Step One: Identify triggers

Step one in the process is to identify these triggers. Common shifts to look out for include companies hiring for a specific role, a new person being hired for a new role, or a new round of funding. It's essential to have a clear understanding of what these triggers are and how they impact your potential customers' needs.

Step Two: Build trigger-based plays

Next, map out actions and messaging to the identified triggers. Consider what actions you can take and what messaging will resonate with your prospects during these times of change. For example, if a company has just received a new round of funding, your messaging could focus on how your solution can help them scale quickly and effectively.

Step Three: Monitor & automate

Most importantly, build systems to monitor for these shifts and automate actions. Set up alerts for when specific triggers occur, and automate outreach to the affected prospects. This approach ensures that you're reaching out to potential customers at the right time, with the right message, and in a way that feels personalized to them.

Takeaway & Action Item:

Leveraging triggers to drive personalized outreach and increase your chances of converting outbound efforts

Action: Use the Trigger Playbook template below to document the playbook and monitor triggers

The Workbook

ICP Workbook 2

ICP Workbook 2

Segment

Company Headcount

Geography

Industry (Choose one! eg: Biotech)

Triggers

Example Company Linkedin Profile (Public URL)

Primary job to be done (eg: managing reservations)

Title(s) for Champion

Example Champion Linkedin (Public URL)

Title(s) for Exec Buyer

Example Exec Buyer Linkedin Profile (Public URL)

Prompt

Column 12

Results

Primary ICP

Open

Click me

Open

Click me

Open

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