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Critical Mass

Sourcing vs Scraping

Scraping SOP:

I’d like to operationalize a regular system and schedule for this since it’s the most essential part of our launch at Santa Cruz (and at any college market).

Every Tuesday, round up all the moves for the week (use all the Sourcing strats in the coda doc below; i.e proactively search for moves instead of waiting to see them). This way we can post the events earlier to Poppin and promote earlier on the Instagram which increases the chances for success (getting a lot of RSVPs or tickets sold through Poppin) by at least 2x.

So by Tuesday 5pm let’s aim to have at least 2 events on Poppin. At 5:30 we’ll post those events on Instagram with the Poppin link highlighting them as “Some moves for this week 👀” or “Who wants some moves for later this weekend??” (poll) then next 2 story posts are the moves in succession

Thursday by 5pm: highlight the week’s best moves on the IG. By then, there should be at least 3 events on the app. Fri highlight the moves for that night and Sat do the same. Post the Poppin link on all the stories (unless it is counterproductive for us to) to get that funnel of IG —> app going

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