How to go from problem → a SuperGoal commitment in 3 steps.
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When you’re choosing a SuperGoal, it’s important to include your team every step of the way. Start by articulating the problem at hand, brainstorm and choose a SuperGoal, and finish with a commitment check from everyone on the team.
Step 1: Articulate the problem
Start by describing the problem your team is facing (consider making the problem writeup
). Why does it call for a SuperGoal? Remember, SuperGoals should only be used when the stakes are much higher than usual. Grow-or-die type situations.
Draft your problem here.
Step 2: Brainstorm a SuperGoal
Next, invite your team to brainstorm potential SuperGoals. When you add an idea, grade it on the 3 key criteria of SuperGoals:
A clear and urgent timeframe
Open-ended method of achievement
A single metric
After brainstorming, ask each person to upvote or downvote each idea. Then, flip the switch to sort the ideas by votes and discuss as a team. Finally, select one, and only one, SuperGoal from the list.
Add SuperGoal idea
Sort by top-voted
Increase MAU growth by 20% in Q1
$100k ARR by June
10% week-over-week WAU growth for three months straight
There are no rows in this table
Step 3: How committed do you feel to the SuperGoal selected above?
Add your sentiment below. When your team is ready to discuss, expand all the sentiments and review as a group.
Add Your Sentiment
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All sentiments (
submitted with average sentiment of
This is the right goal, I’m 100% on board!
I feel like the goal should be focused on revenue, not user growth
Mostly committed. 10% weekly growth feels like a bit of a stretch though.