The Power of SuperGoals

Ideas for your SuperGoal

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Choose your SuperGoal

How to go from problem → a SuperGoal commitment in 3 steps.

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Clear examples

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When you’re choosing a SuperGoal, it’s important to include your team every step of the way. Start by articulating the problem at hand, brainstorm and choose a SuperGoal, and finish with a commitment check from everyone on the team.

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Step 1: Articulate the problem

Start by describing the problem your team is facing (consider making the problem writeup

two way⁠

). Why does it call for a SuperGoal? Remember, SuperGoals should only be used when the stakes are much higher than usual. Grow-or-die type situations.

Draft your problem here.

Step 2: Brainstorm a SuperGoal

Next, invite your team to brainstorm potential SuperGoals. When you add an idea, grade it on the 3 key criteria of SuperGoals:

A clear and urgent timeframe

Open-ended method of achievement

A single metric

After brainstorming, ask each person to upvote or downvote each idea. Then, flip the switch to sort the ideas by votes and discuss as a team. Finally, select one, and only one, SuperGoal from the list.

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Add SuperGoal idea

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Sort by top-voted

Potential SuperGoals

Potential SuperGoals

Idea

Clear end-date

Open achievement

Single metric

Author

Upvote

Downvote

Discussion notes

Selected

Increase MAU growth by 20% in Q1

Open

$100k ARR by June

Open

10% week-over-week WAU growth for three months straight

Open

There are no rows in this table

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Step 3: How committed do you feel to the SuperGoal selected above?

Add your sentiment below. When your team is ready to discuss, expand all the sentiments and review as a group.

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Add Your Sentiment

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Sentiment

Reflection

Author

No results from filter

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All sentiments (
`3`
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)

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3

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submitted with average sentiment of

3.67

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Sentiment

Reflection

Author

This is the right goal, I’m 100% on board!

I feel like the goal should be focused on revenue, not user growth

Mostly committed. 10% weekly growth feels like a bit of a stretch though.

There are no rows in this table

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Next up:

Ideas for your SuperGoal⁠

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Choose your SuperGoal

Step 1: Articulate the problem

Step 2: Brainstorm a SuperGoal

Step 3: How committed do you feel to the SuperGoal selected above?

All sentiments (3⁠)

All sentiments (
`3`
⁠
)