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The Power of SuperGoals
The Power of SuperGoals
Choose your SuperGoal
Ideas for your SuperGoal
Achieve your SuperGoal
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Choose your SuperGoal

How to go from problem → a SuperGoal commitment in 3 steps.
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Clear examples
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When you’re choosing a SuperGoal, it’s important to include your team every step of the way. Start by articulating the problem at hand, brainstorm and choose a SuperGoal, and finish with a commitment check from everyone on the team.
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Step 1: Articulate the problem

Start by describing the problem your team is facing (consider making the problem writeup
two way
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). Why does it call for a SuperGoal? Remember, SuperGoals should only be used when the stakes are much higher than usual. Grow-or-die type situations.

Draft your problem here.

Step 2: Brainstorm a SuperGoal

Next, invite your team to brainstorm potential SuperGoals. When you add an idea, grade it on the 3 key criteria of SuperGoals:
A clear and urgent timeframe
Open-ended method of achievement
A single metric
After brainstorming, ask each person to upvote or downvote each idea. Then, flip the switch to sort the ideas by votes and discuss as a team. Finally, select one, and only one, SuperGoal from the list.

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Add SuperGoal idea
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Sort by top-voted
Potential SuperGoals
0
Idea
Clear end-date
Open achievement
Single metric
Author
Upvote
Downvote
Discussion notes
Selected
1
Increase MAU growth by 20% in Q1
Buck Dubois
2
Open
2
$100k ARR by June
Felix Marlin
3
2
Open
3
10% week-over-week WAU growth for three months straight
Michael Mignano
4
1
Open
There are no rows in this table
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Step 3: How committed do you feel to the SuperGoal selected above?

Add your sentiment below. When your team is ready to discuss, expand all the sentiments and review as a group.

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Add Your Sentiment
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Sentiment
Reflection
Author
No results from filter
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All sentiments (
3
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)

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3
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submitted with average sentiment of
3.67
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Sentiment
Reflection
Author
1
This is the right goal, I’m 100% on board!
Polly Rose
2
I feel like the goal should be focused on revenue, not user growth
James Booth
3
Mostly committed. 10% weekly growth feels like a bit of a stretch though.
Joel Davis
There are no rows in this table
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Next up:
Ideas for your SuperGoal
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