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Product Discovery #1
Identify Target Audience
Rakamin Hiring Platform Target Audience
Types
Description
Rationable
1
Total addressable audience
All companies across Indonesia that are actively engaged in the hiring process. This includes a broad range of sectors such as manufacturing, agriculture, services, and information technology.
Every company needs to hire at some point, and this audience represents the full market potential for the hiring platform. Given Indonesia's large and growing economy, the total addressable market is expansive.
2
Narrowed audience
Focused on sectors with frequent hiring needs and high turnover rates, such as the tech industry, retail sector, manufacturing, and BPO (Business Process Outsourcing) services. Also includes rapidly growing domains like e-commerce and digital startups.
These sectors often face challenges in finding and retaining talent due to competitive markets and rapid growth, making them more likely to seek innovative hiring solutions.
3
Targeted audience
Primarily tech startups and multinational companies located in Indonesia's urban and business hubs such as Jakarta, Bandung, and Surabaya. These entities have a pressing need for streamlined hiring to support rapid scaling and international competitiveness.
The targeted audience is more likely to adopt new technologies for efficiency gains. They have specific needs that align with the features of the Rakamin Hiring Platform, such as faster hiring cycles, quality talent acquisition, and integration with global talent pools.
4
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