Final task Project-Based Internship - Michelle Angelica - Rakamin PM

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Product Discovery #1

Competitive Analysis

E2E Hiring Platform Competitor

Company

Key Features

Target Market

Pricing Model

Unique Selling Point

LinkedIn Talent Solutions

Access to a vast network of professionals.

Advanced search and filtering options.

Easy job posting and application tracking.

Employer branding tools.

Businesses of all sizes, particularly those looking for a wide range of candidates from various industries and professional levels.

Custom pricing based on the size of the business and specific needs. Typically, a subscription model.

Largest professional network with rich candidate profiles.

Seamless integration with LinkedIn's networking features.

High visibility for job postings.

Greenhouse

Comprehensive applicant tracking system.

Data-driven hiring and reporting tools.

Integration with various HR tools and systems.

Candidate relationship management.

Medium to large enterprises looking for a robust ATS with strong analytics and reporting capabilities.

Tiered subscription model based on the number of employees and features required.

Emphasis on data and analytics to improve hiring decisions.

Highly customizable workflows and processes.

Strong focus on candidate experience.

SmartRecruiters

User-friendly ATS with full recruitment marketing and collaborative hiring.

Mobile-first approach.

Integration with a wide range of HR and productivity tools.

Advanced analytics and reporting.

Companies of all sizes, but particularly appealing to those prioritizing user experience and collaborative hiring processes.

Offers a free version with basic features and a paid subscription model based on features and company size.

Highly intuitive and easy-to-use interface.

Strong collaborative tools for hiring teams.

Comprehensive feature set even in the free version.

Lever

Integration of Applicant Tracking System (ATS) and Candidate Relationship Management (CRM).

Robust sourcing tools to engage passive candidates.

Comprehensive reporting and analytics dashboard.

Customizable interview kits and scorecards.

Medium to large enterprises that require both recruitment efficiency and strong candidate relationship management, particularly those focusing on passive candidate engagement.

Tiered subscription model, with pricing based on the scale of hiring needs and the size of the organization.

Unified platform that blends ATS and CRM functionalities seamlessly.

Strong focus on passive candidate engagement and building talent pipelines.

Advanced analytics for data-driven recruitment strategies.

High customization options for various hiring stages.

Workday Recruiting

End-to-end talent acquisition capabilities.

Integrated with Workday's broader Human Capital Management (HCM) suite.

Robust reporting and analytics tools.

Candidate engagement and internal mobility support.

Large organizations and enterprises looking for a comprehensive talent management system that integrates recruitment with other HR functions.

Typically part of the broader Workday HCM suite, pricing is based on the size of the organization and the range of modules selected.

Integration with a full suite of HR tools, offering a holistic approach to talent management.

Comprehensive and scalable solution suitable for large, global enterprises.

Strong focus on internal mobility and promoting from within.

Extensive analytics and reporting for strategic decision-making.

There are no rows in this table

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Objectives

Objective 1:

To assess and compare the feature sets, target markets, pricing models, and USPs of key competitors to identify market trends and opportunities for differentiation.

Objective 2:

To evaluate customer satisfaction and market share of competitors to understand their strengths and weaknesses in the context of market needs.

List Variables to Gather and Compare

Variable 1: Feature Comparison

A comprehensive analysis of the features offered by each platform, including ATS capabilities, CRM features, integration options, analytics, mobile accessibility, and any unique technological innovations.

Variable 2: Market Penetration

Examination of each competitor's market share, user base size, and penetration in different market segments or geographies.

Variable 3: Customer Satisfaction

Reviews and feedback from users regarding each platform's usability, customer support, and overall satisfaction.

Variable 4: Pricing Flexibility

Analysis of each competitor's pricing strategy, flexibility, and how they cater to businesses of different sizes.

Variable 5: Unique Selling Points

Assessment of what makes each platform stand out in the market, such as unique features, partnerships, or service quality.

Variable 6: Brand Recognition

Understanding how each brand is perceived in the market, including brand awareness and reputation.

Variable 7: Adaptability and Scalability

How well each solution adapts to changing market conditions and scales with the growth of its users' businesses.

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