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Event Tracking
Event Tracker Type/Location Index
Event Tracking Index
Unit Category
Unit Type
EventSummary
EventType
EventLocation
Notes
Unit Category
Unit Type
EventSummary
EventType
EventLocation
Notes
1
NEW
General
For any new, unaccounted for, custom event
custom
any text
2
Messaging
FF/XL Messaging
CTA
clickUrl
cta
Confirm usage
3
Messaging
FF/XL Messaging
Logo
clickUrl
logo
4
Messaging
FF/XL Messaging
Background (1st and general background)
clickUrl
background
5
Messaging
FF/XL Messaging
Background-middle container
clickUrl
background-2
6
Messaging
FF/XL Messaging
Background right container
clickUrl
background-3
7
Messaging
FF/XL Slideshow
slide 1 to 2
slideUrl
slide-1_slide-2
8
Messaging
FF/XL Slideshow
slide 2 to 3
slideUrl
slide-2_slide-3
9
Messaging
FF/XL Slideshow
slide 3 to 4
slideUrl
slide-3_slide-4
10
Messaging
FF/XL Slideshow
slide 4 to 5
slideUrl
slide-4_slide-5
11
Messaging
FF/XL Slideshow
slide 5 to 1
slideUrl
slide-5_slide-1
12
Messaging
FF/XL Slideshow
slide 1 to 5
slideUrl
slide-1_slide-5
13
Messaging
FF/XL Slideshow
slide 5 to 4
slideUrl
slide-5_slide-4
14
Messaging
FF/XL Slideshow
slide 4 to 3
slideUrl
slide-4_slide-3
15
Messaging
FF/XL Slideshow
slide 3 to 2
slideUrl
slide-3_slide-2
16
Messaging
FF/XL Slideshow
slide 2 to 1
slideUrl
slide-2_slide-1
17
Messaging
FF/XL Slideshow
Slide 4 to 1
slideUrl
slide-4_slide-1
18
Messaging
FF/XL Slideshow
Slide 1 to 4
slideUrl
slide-1_slide-4
19
Messaging
FF/XL Slideshow
Slide 3 to 1
slideUrl
slide-3_slide-1
20
Messaging
FF/XL Slideshow
Slide 1 to 3
slideUrl
slide-1_slide-3
21
Messaging
FF/XL Slideshow
CTA
clickUrl
cta
22
Messaging
FF/XL Slideshow
Logo
clickUrl
logo
23
Messaging
FF/XL Slideshow
Slide 1 click out/image
clickUrl
slide-1
24
Messaging
FF/XL Slideshow
Slide 2 click out/image
clickUrl
slide-2
25
Messaging
FF/XL Slideshow
Slide 3 click out/image
clickUrl
slide-3
26
Messaging
FF/XL Slideshow
Slide 4 click out/image
clickUrl
slide-4
27
Messaging
FF/XL Slideshow
Slide 5 click out/image
clickUrl
slide-5
28
Messaging
FF/XL Slideshow
Headline/Summary of the first slide
clickUrl
messaging
29
Messaging
FF/XL Slideshow
Headline/Summary of the second slide
clickUrl
messaging-2
30
Messaging
FF/XL Slideshow
Headline/Summary of the third slide
clickUrl
messaging-3
31
Messaging
FF/XL Slideshow
Headline/Summary of the fouth slide
clickUrl
messaging-4
32
Messaging
FF/XL Slideshow
Headline/Summary of the fifth slide
clickUrl
messaging-5
33
Messaging
XL Mini-Story
34
Video
FF/XL/Nested Video
Video Autoplay
video
autoplay
35
Video
FF/XL/Nested Video
Video click to play
video
play
36
Video
FF/XL/Nested Video
video start
video
0
37
Video
FF/XL/Nested Video
video-paused
video
pause
38
Video
FF/XL/Nested Video
video-replay
video
play
39
Video
FF/XL/Nested Video
25% played
video
25
40
Video
FF/XL/Nested Video
50% played
video
50
41
Video
FF/XL/Nested Video
75% played
video
75
42
Video
FF/XL/Nested Video
video completed
video
100
43
Video
FF/XL/Nested Video
CTA
clickUrl
cta
44
Video
FF/XL/Nested Video
Logo
clickUrl
logo
45
Video
FF/XL/Nested Video
sound-on
video
unmute
46
Video
FF/XL/Nested Video
sound-off
video
mute
47
Video
FF/XL/Nested Video
open-fullscreen
video
fullscreen
48
Video
FF/XL/Nested Video
close-fullscreen
video
fullscreen-close
49
Video
FF/XL/Nested Video
video-clicked
clickUrl
video
50
Video
FF/XL/Nested Video
Video player paused on click out
video
autopause
51
Shopping
XL Boutique Shopper
product 1
clickUrl
product-1
52
Shopping
XL Boutique Shopper
product 2
clickUrl
product-2
53
Shopping
XL Boutique Shopper
product 3
clickUrl
product-3
54
Shopping
XL Boutique Shopper
product 4
clickUrl
product-4
55
Shopping
XL Boutique Shopper
product 5
clickUrl
product-5
56
Shopping
XL Boutique Shopper
nav arrow left
interactionUrl
prev
57
Shopping
XL Boutique Shopper
nav arrow right
interactionUrl
next
58
Shopping
XL Boutique Shopper
logo
clickUrl
logo
59
Shopping
XL Boutique Shopper
copy / messaging
clickUrl
messaging
60
Shopping
XL Boutique Shopper
cta
clickUrl
cta
61
Shopping
FF/XL Window Shopper
product 1
clickUrl
product-1
62
Shopping
FF/XL Window Shopper
product 2
clickUrl
product-2
63
Shopping
FF/XL Window Shopper
product 3
clickUrl
product-3
64
Shopping
FF/XL Window Shopper
product 4
clickUrl
product-4
65
Shopping
FF/XL Window Shopper
product 5
clickUrl
product-5
66
Shopping
FF/XL Window Shopper
slide 1 to 2
slideUrl
slide-1_slide-2
67
Shopping
FF/XL Window Shopper
slide 2 to 3
slideUrl
slide-2_slide-3
68
Shopping
FF/XL Window Shopper
slide 3 to 4
slideUrl
slide-3_slide-4
69
Shopping
FF/XL Window Shopper
slide 4 to 5
slideUrl
slide-4_slide-5
70
Shopping
FF/XL Listings
article 1 Click (art1)
clickUrl
slide-1
71
Shopping
FF/XL Listings
article 2 Click (art2)
clickUrl
slide-2
72
Shopping
FF/XL Listings
article 3 Click (art3)
clickUrl
slide-3
73
Shopping
FF/XL Listings
article 4 Click (art4)
clickUrl
slide-4
74
Shopping
FF/XL Listings
article 5 Click (art5)
clickUrl
slide-5
75
Shopping
FF/XL Listings
Next_Frame(nextFrame)
slideUrl
rightArrow
76
Shopping
FF/XL Listings
Previous_Frame(prevFrame)
slideUrl
leftArrow
77
Shopping
FF/XL Listings
Hero_Background_Click
clickUrl
backgroundImage
78
Shopping
FF/XL Listings
Hero_Logo_Click
clickUrl
logo
79
Shopping
FF/XL Listings
Hero_CTA_Click
clickUrl
cta
80
Shopping
FF/XL Listings
Headline/Summary of the first listing
clickUrl
messaging
81
Shopping
FF/XL Listings
Headline/Summary of the second listing
clickUrl
messaging-2
82
Shopping
FF/XL Listings
Headline/Summary of the third listing
clickUrl
messaging-3
83
Shopping
FF/XL Listings
Headline/Summary of the fouth listing
clickUrl
messaging-4
84
Shopping
FF/XL Listings
Headline/Summary of the fifth listing
clickUrl
messaging-5
85
Shopping
XL Featured Property
86
Interactive
FF/XL Wordle
logo
clickUrl
logo
87
Interactive
FF/XL Wordle
copy / messaging
clickUrl
messaging
88
Interactive
FF/XL Wordle
cta
clickUrl
cta
89
Interactive
FF/XL Wordle
cta
clickUrl
background
90
Interactive
FF/XL Wordle
falure screen
interactionUrl
falure
91
Interactive
FF/XL Wordle
success screen
interactionUrl
success
92
Interactive
FF/XL Wordle
replay button
interactionUrl
replay
93
Interactive
FF/XL Wordle
guess attempt
interactionUrl
attemtedGuesses-1
94
Interactive
FF/XL Wordle
guess attempt
interactionUrl
attemtedGuesses-2
95
Interactive
FF/XL Wordle
guess attempt
interactionUrl
attemtedGuesses-3
96
Interactive
FF/XL Wordle
guess attempt
interactionUrl
attemtedGuesses-4
97
Interactive
FF/XL Wordle
guess attempt
interactionUrl
attemtedGuesses-5
98
Interactive
FF/XL Wordle
guess attempt
interactionUrl
attemtedGuesses-6
99
Interactive
FF/XL Wordle
game initiated
interactionUrl
gameInitiated
100
Interactive
XL Index
Anytime the 2nd icon is clicked
slideUrl
slide-2
101
Interactive
XL Index
Anytime the 3rd icon is clicked
slideUrl
slide-3
102
Interactive
XL Index
Anytime the 4th icon is clicked
slideUrl
slide-4
103
Interactive
XL Index
Anytime the 5th icon is clicked
slideUrl
slide-5
104
Interactive
XL Index
Anytime the 1st icon is clicked
slideUrl
slide-1
105
Interactive
XL Index
Slide 1 image
clickUrl
slide-1
106
Interactive
XL Index
Slide 2 image
clickUrl
slide-2
107
Interactive
XL Index
Slide 3 image
clickUrl
slide-3
108
Interactive
XL Index
Slide 4 image
clickUrl
slide-4
109
Interactive
XL Index
Slide 5 image
clickUrl
slide-5
110
Interactive
XL Index
CTA
clickUrl
cta
111
Interactive
XL Index
Logo
clickUrl
logo
112
Interactive
XL Index
Headline/Summary of the first Image
clickUrl
messaging
113
Interactive
XL Index
Headline/Summary of the 2nd Image
clickUrl
messaging-2
114
Interactive
XL Index
Headline/Summary of the 3rd Image
clickUrl
messaging-3
115
Interactive
XL Index
Headline/Summary of the 4th Image
clickUrl
messaging-4
116
Interactive
XL Index
Headline/Summary of the 5th Image
clickUrl
messaging-5
117
Interactive
FF Mini-Crossword
118
Interactive
XL Crossword
119
Interactive
XL Quiz
120
Interactive
XL Zoom
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