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The 3 Hour (Remote) Brand Sprint
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What, How, and Why

We need to know why we're in business—and talk about it.
This exercise is all about understanding why we’re in business. It’s often helpful to think about this question in three different categories: what, how, and why.
What
A phrase or sentence describing your primary business for the next five years. Examples: “Make toothpaste”, “fix cars”, etc.
How
What’s your secret sauce? What technology or approach sets you apart from the competition? Examples: “Made with all-natural ingredients”, “best-in-class friendly service”, etc.
Why
You can think of the why as the reason you get out of bed in the morning and go to work. The why should reflect the core reason your company exists, and it won’t change much over time. You may pivot the business, launch new products, and enter new markets, but the why remains the same. Examples: “Promote healthy living”, “help people get where they need to go”, etc.
We’ll each write an answer to those questions, vote on the best answers, then review it as a group. Finally, the decision maker will mark the best ideas in each category.
Start
Mins to discuss
00
30
Time Left
-

Instructions

Write privately (12 mins) - hide authors & votes
Vote privately (5 mins) - hide authors & votes
Discuss publicly (10 mins) - show authors & votes
@Decider
chooses the top idea for each category (3 mins)

Ideas

Add idea
Clear sample data
Show authors
Show & sort by vote count
Category
Idea
Upvote
Upvotes
Author
Decider Pick
What
3
Make toothpaste
Fix cars
Self-driving stroller
How
3
Made with all-natural ingredients
Best-in-class friendly service
Partnerships
Why
3
Help people get where they need to go
Help more children survive to adulthood
Promote healthy living

Each person gets
00
2
votes per category

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