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Increased Visibility and Sales
Driving higher customer traffic and sales in P&G clients (stores)
Role: Trade Marketing Officer (Iloilo, Philippines) 2017
Challenge: A new grocery chain faced low visibility and customer foot traffic amidst established competitors. This impacted sales of Procter & Gamble (P&G) products within the store.
Strategy: To generate excitement and drive customer acquisition, our team decided to implement a promotional event for the grocery chain.
Solution
A high-impact promotional event focused on generating excitement and attracting new customers.
The event included:
This major prize created a significant buzz and incentive for participation.
Recipients of the grand prize for the first raffle draw
Appliances were offered as additional raffle prizes, appealing to a broader range of customers.
A photo booth and dance presentation added entertainment value and encouraged customer engagement.
Results
The strategy proved highly successful.
The total amount of raffle stubs for the first raffle draw
Key Learnings
Offering a desirable grand prize like a motorcycle can generate significant customer excitement and participation.
Engaging elements like photo booths and entertainment can further attract and retain customers.
Working closely with the grocery chain ensured a smooth event execution and effective promotion of P&G products.
This case study demonstrates my ability to identify marketing needs, develop strategic solutions, and achieve measurable results through effective planning, execution, and collaboration.
Let’s connect and explore how I can contribute to your team!
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