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Increased Visibility and Sales

Driving higher customer traffic and sales in P&G clients (stores)

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Role: Trade Marketing Officer (Iloilo, Philippines) 2017

Challenge: A new grocery chain faced low visibility and customer foot traffic amidst established competitors. This impacted sales of Procter & Gamble (P&G) products within the store.

Strategy: To generate excitement and drive customer acquisition, our team decided to implement a promotional event for the grocery chain.

Solution

A high-impact promotional event focused on generating excitement and attracting new customers.

The event included:

Raffle draw with a grand prize of 3 motorcycles

This major prize created a significant buzz and incentive for participation.

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Recipients of the grand prize for the first raffle draw

Recipients of the grand prize for the first raffle draw

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Additional prizes

Appliances were offered as additional raffle prizes, appealing to a broader range of customers.

Interactive elements

A photo booth and dance presentation added entertainment value and encouraged customer engagement.

Results

The strategy proved highly successful.

The promotional event successfully drove sales of P&G products within the grocery chain.

The raffle and event garnered positive local attention, increasing brand awareness for both P&G and the grocery chain.

The initial raffle draw generated significant interest, with the number of participants increasing by at least 5x. This translated into a substantial rise in the grocery chain's foot traffic.

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The total amount of raffle stubs for the first raffle draw

The total amount of raffle stubs for the first raffle draw

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Key Learnings

High-impact incentives

Offering a desirable grand prize like a motorcycle can generate significant customer excitement and participation.

Interactive experiences

Engaging elements like photo booths and entertainment can further attract and retain customers.

Collaboration

Working closely with the grocery chain ensured a smooth event execution and effective promotion of P&G products.

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This case study demonstrates my ability to identify marketing needs, develop strategic solutions, and achieve measurable results through effective planning, execution, and collaboration.

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Let’s connect and explore how I can contribute to your team!

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me@fortmeg.com⁠

☎ 01512 9155 361⁠

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Contact

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