NOTE: Make it crystal clear for them. The media buyer is NOT the end goal; it is the vehicle to get to their destination. We get them to talk about their grand vision because we want them to position themselves within that future reality.
“What’s your grand vision? I love asking this question to see where people are at. When you envision where you’re at in a year, what does that look like?”
“Okay, so I hear ever everything you're saying, you know, you're really looking to do XYZ and it sounds like a media buyer is going to be the solution to that, right? I.e. it’s going to be the solution to get you there. But like, what is it going to mean for you to be able to achieve that? For you as a business owner”
NOTE: Ask them to be specific.
“Obviously, you're looking for a media buyer and you're trying to achieve this X goal, but what's the challenge that you're facing?”
“Have you worked with any media buyers before OR have you used any other platforms or marketplaces? If so, have you had any luck with them or have you found that challenging?”
“How effective would you say that’s allowing you to confidently find someone meets these requirements? Just to get a feel where you’re at.”
It comes with the same 90 day results guarantee PER hire, which you quick literally set the terms for. So it’s very no questions asked.
Terms: You’re only paying the fee if you’re getting a win-win and find a great long term fit who you’re happy with. If they don’t perform or you’re not happy, then I am not happy and dont want your money.
I can only do this if I’m very confident in the results.
And what this does is position yourself perfectly to hire the right person, that’s normally difficult to find.
And what this does is collect all the data points from the lead, that is normally lost (by fb or google).