Creative Strategy

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Hesitations to Buy

Lack of need: Consumers think their current tools are doing the job and don’t know why they would need something like Uproot Clean.
Lack of trust: Consumers may be hesitant to purchase if they can’t see client testimonials with before-and-after photos
Lack of education: Consumers may not be aware of the tool’s deep clean technology and may opt to purchase from a competitor that seemingly offers a similar product. Additionally, some pet owners may not think they need hair removal products if they feel like their pets don’t shed too much or have shorter fur
Price: Consumers may opt to purchase from a competitor that offers similar products at a lower price point

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