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Meetings

(2nd) AI for Content Marketing

Attendees

Fabiano

Darlan

João

Mati

Rodrigo

Cléber

Guilherme

—

Vitor Cancian (TI, SAP, Consulting)

Marcos Pedroso (SAP, Gestão)

Thiago Garcêz (Empreendedor, Marketing Expert)

Highlights

Test in Brazil, Launch in the US

AI Designer Assistant

Targets: Digital Marketing Agencies & Institutional Marketing Teams

Marketing is first and foremost focused in increasing revenue through sales

Delivery channel focused: depending on which channel the strategy needs to be coherent and up to date

Various AI Models behind the scenes are irrelevant. The important bit is the outcome

Marketing Agency cria estratégia > Setor comercial refina para a linguagem comercial > Agencia de Design faz entrevista para criar Visual > Outra empresa cria Copy > outra empresa refina para SEO

Um canal no whatsapp para servir como ideabox

AI suggesting new ideas

Monitoring Marketing: via cookie

Questions

A ideia é focar em empresas que já existe e já tem uma presença virtual estabelecida? Também teriamos que ter a opção de empresas novas.

Problems

Marketing strategies are constantly changing and mutating, and setting new parameters and creating new strategies takes time with a human-based team.

Action Plan

Competitors

⁠

https://creatify.ai/⁠

⁠

https://www.adcreative.ai/⁠

⁠

https://socialbee.com/ai-post-generator/⁠

⁠

https://postello.ai/⁠

⁠

Rabbit Roles

Output quality & coherence

Costs for AI APIs

Curve learning for Marketing Agencies

Plagiarism created by AI models

Initial Flow

Gather data (websites, social media, etc..)

Share competitors

Set a few parameters (personality, tone of voice, personas, keywords, no-go’s)

Generate posts and present a schedule strategy

Approve > Integrate social media accounts

Steps for Defining Visual Identity for Social Media

Define your brand's unique market position

Define your brand personality

Attach a logo

Choose your brand colors and fonts wisely

Define a brand tone of voice

Define on social media channels

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