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Children of Uganda Campaign Strategy
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Video Testimonial Email Template

EMAIL TITLE: THE CHILDREN OF UGANDA NEED 1 MINUTE OF YOUR TIME
Dear XXXXX,
Now more than ever, we need your voice. Would you participate in our benefit by filming a short video of support to include in our program?
empowers women and youth with opportunities to build sustainable skills and community networks, so they can break the chains of dependence and the cycle of poverty to live healthy and fulfilling lives. But, like you, we’re morally outraged and distressed by the hardships that women and children face daily in Uganda—especially in contrast to the vast opportunities and abundance so many of us have and take for granted.
I am confident that your pre-recorded video message will motivate others to take action.
Video Request:
Record a 15 -second video message to be aired during the live Journey of Light virtual event on November 13, 2021.
Your video will be one of several messages inspiring viewers to support and our goal to strengthen the foundation of households and improve the welfare of children through skills training and economic empowerment via Income Generating Activities (IGAs),
financial knowledge and accountability through Village Savings & Loan Associations (VSLAs), and family counseling, community health and wellness.
In your video please share your answer to the following questions:
Why do you support COU’s goal to empower the women and youth of Uganda?
If you have had an experience in the country of Uganda, how would you describe it?
How will you support the Children of Uganda?

PLEASE shoot your video in LANDSCAPE mode (The phone is positioned horizontally).
Upload to:
XXXXX(GOOGLE DRIVE LINK - NEEDS TO BE CREATED)
Deadline:
Email it to...XXXXXXX by November XXXX, 2021
Questions:
If you have questions, please contact XXXXXXXX
VIDEO SPECS:
Orientation: Video will be captured in landscape orientation (16:9 horizontal)
Resolution / Framerate: If possible, please ensure video is captured at 1920 x 1080
PX @ 30 fps or 24 fps. Lower than 1280 x 720 PX will be unsuitable
HERE ARE TIPS ON HOW TO SHOOT VIDEO ON YOUR PHONE:
Always shoot in landscape mode. This is the most essential tip since portrait mode gives you those ugly black borders in your final video clip.

Clean your camera lens regularly. Wiping dust or grease away with a microfiber cloth takes 10 seconds and doesn’t hurt to do.

Don’t use the zoom function. The zoom on your iPhone is digital zoom, not optical zoom, which is not suitable for detail or image quality. Using it will likely make your video look grainy. However, if you have the iPhone 7 Plus, its dual camera lens lets you zoom in a bit more without compromising quality.

Use the exposure lock. The iPhone automatically focuses on the subject in your shot and adjusts to the proper amount of lighting your camera “lets in,” or exposure. If you’re shooting a video with someone talking, the constant automatic adjustments can make the footage choppy. Use your Auto Exposure/Auto

Focus (AE/AF) lock feature by tapping on the screen and holding it until AE/AF box appears. Once it does, the focus is locked, and you can adjust exposure by dragging your finger up or down. Both of these keep the video looking consistently sharp.

Put your phone in Airplane mode. This is to avoid getting unnecessary interruptions and sounds from notifications while you’re shooting. You can do that in Settings or by swiping up on your screen to bring up the Control Center and hitting the airplane symbol.

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Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
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