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Virtual Event Marketing
Marketing Campaign Work Back
A table to keep your team on track and Slack status updates.
Work Back
Item
Medium
Due date
DRI
Status
Send Slack
Notes & links
Marketing Strategy
Email
8/9/2021
🚀 Done!
Notify team
Write Press Release
Press
8/13/2021
👨🏻🚀 Ready
Notify team
Create content calendar outline
Social
8/13/2021
👨🏻🚀 Ready
Notify team
Submit press release to publications
Press
8/16/2021
⏳ Not started
Notify team
Post press release on website as blog announcement
Website
8/16/2021
⏳ Not started
Notify team
Design landing page for event
Website
8/17/2021
🛠 In progress
Notify team
Outsource design
Write captions
Social
8/17/2021
👨🏻🚀 Ready
Notify team
Design graphics
Social
8/17/2021
⏳ Not started
Notify team
Outsource design
Write registration series
Email
8/17/2021
👨🏻🚀 Ready
Notify team
Schedule registration series
Email
8/17/2021
⏳ Not started
Notify team
Sign up for Zapier
Tools & Automations
8/17/2021
🛠 In progress
Notify team
Email Marketing Graphics
Branding
8/19/2021
🛠 In progress
Notify team
GraphicsZoo
Create pop-up and ribbon banners
Website
8/20/2021
🛠 In progress
Notify team
Outsource design
Write welcome series
Email
8/24/2021
⏳ Not started
Notify team
Automate welcome series
Email
8/24/2021
⏳ Not started
Notify team
Record video
Social
9/6/2021
⏳ Not started
Notify team
Edit video
Social
9/13/2021
⏳ Not started
Notify team
Design On-Screen Graphics + Lower Thirds
Branding
9/13/2021
⏳ Not started
Notify team
Finalize On-Screen Graphics
Branding
10/4/2021
⏳ Not started
Notify team
Social Media Ads
Ads
10/11/2021
⏳ Not started
Notify team
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20
Count
Project Medium
Status
Add tasks, due dates, and Directly Responsible Individuals (DRI). Ask DRIs to update a task’s status as it progresses through the pipeline.
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