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Children of Uganda Campaign Strategy
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Marketing Campaign Work Back

A table to keep your team on track and Slack status updates.
Work Back
Item
Medium
Due date
DRI
Status
Send Slack
Notes & links
1
Marketing Strategy
Email
8/9/2021
CH
Cody Hays
🚀 Done!
Notify team
​
2
Write Press Release
Press
8/13/2021
CH
Cody Hays
👨🏻‍🚀 Ready
Notify team
​
3
Create content calendar outline
Social
8/13/2021
CH
Cody Hays
👨🏻‍🚀 Ready
Notify team
​
4
Submit press release to publications
Press
8/16/2021
​
⏳ Not started
Notify team
​
5
Post press release on website as blog announcement
Website
8/16/2021
​
⏳ Not started
Notify team
​
6
Design landing page for event
Website
8/17/2021
​
🛠 In progress
Notify team
Outsource design
7
Write captions
Social
8/17/2021
CH
Cody Hays
👨🏻‍🚀 Ready
Notify team
​
8
Design graphics
Social
8/17/2021
CH
Cody Hays
⏳ Not started
Notify team
Outsource design
9
Write registration series
Email
8/17/2021
CH
Cody Hays
👨🏻‍🚀 Ready
Notify team
​
10
Schedule registration series
Email
8/17/2021
​
⏳ Not started
Notify team
​
11
Sign up for Zapier
Tools & Automations
8/17/2021
​
🛠 In progress
Notify team
​
12
Email Marketing Graphics
Branding
8/19/2021
CH
Cody Hays
🛠 In progress
Notify team
GraphicsZoo
13
Create pop-up and ribbon banners
Website
8/20/2021
CH
Cody Hays
🛠 In progress
Notify team
Outsource design
14
Write welcome series
Email
8/24/2021
CH
Cody Hays
⏳ Not started
Notify team
​
15
Automate welcome series
Email
8/24/2021
CH
Cody Hays
⏳ Not started
Notify team
​
16
Record video
Social
9/6/2021
​
⏳ Not started
Notify team
​
17
Edit video
Social
9/13/2021
CH
Cody Hays
⏳ Not started
Notify team
​
18
Design On-Screen Graphics + Lower Thirds
Branding
9/13/2021
CH
Cody Hays
⏳ Not started
Notify team
​
19
Finalize On-Screen Graphics
Branding
10/4/2021
CH
Cody Hays
⏳ Not started
Notify team
​
20
Social Media Ads
Ads
10/11/2021
CH
Cody Hays
⏳ Not started
Notify team
​
There are no rows in this table
20
Count
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Project Medium
⁠
Status
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Add tasks, due dates, and Directly Responsible Individuals (DRI). Ask DRIs to update a task’s status as it progresses through the pipeline.
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