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Resume

MARK HERZOG

Brooklyn, NY | (610) 717 - 6201 | markvherzog@gmail.com |

linkedin.com/in/markvherzog/⁠

Professional Summary

Data-driven product leader with 7+ years of experience building and leading teams to create innovative products that captivate and engage users. A strategic visionary and compelling storyteller, known for driving output-oriented organizations and working with directors and C-suite executives. Seeking opportunities to make an immediate, measurable impact on a business's bottom line by building products that move people.

Areas of Expertise

Product Strategy

Stakeholder Management

Design Thinking

SQL, Python, R

Tableau, Power BI

Machine Learning + Artificial Intelligence

Training & Change Management

Business Process Mapping

Market Analysis

Jira / ProductBoard

User Research

Figma

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Career Highlights

Machine Learning CDP Enhancements: Built ML clustering features for a Fortune 500 retailer’s marketing data

Product Strategy & User Research: Established a multi-year strategic roadmap for a CTO of a small M&E business

AI-enabled Social Media Tool: Developed an AI-powered tag and caption generator, automating the work of a social media manager

Professional Experience

Freelance Product Consultant, Self-Employed, New York, NY | 2022 - Present

Partner to SMBs and VC firms to provide product guidance and digital automation services, accelerating product adoption and scaling user bases from 0 to 1 and beyond.

Created a comprehensive product roadmap for a complex SaaS solution designed for museums, defining the minimum viable product (MVP) and establishing a timeline for its completion.

Designed and implemented an automated low-code/no-code intranet solution for a small organizational consultancy, streamlining project management and enhancing communication processes.

Developed an AI-powered research database, consolidating articles from SMEs and generating concise summaries.

Senior Product Management Consultant, Qvest, New York, NY | 2018 - 2022

Provided product guidance to startups and Fortune 500 businesses, building homegrown custom solutions and implementing complex SaaS products for the Media & Entertainment and Consumer Products industries

Led a team of 3 product managers on a user research initiative to create multi-year product roadmap for a CTO of an international media company by interviewing users and synthesizing 200+ pain points, saving an estimated $2M over 3 years.

Directed the development of 6 features to enhance CDP data for a major clothing retailer, collaborating across development, design, legal, marketing, and multiple director-level roles.

Established a multi-phase SaaS product roadmap across 30+ features to bring clarity to a complex multi-year implementation for a Fortune 100 entertainment company.

Launched a production deliverables portal for a major TV network, automating the upload and QA of assets for 500+ users and saving over $200k annually.

Managed a team of 8 developers and testers to migrate 1M+ records across 20 data sets requiring the coordination of development, legal, operations, and vendor support teams.