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Klaviyo Cart Abandonment

**Flow Name:** Cart Abandonment Flow
**Flow Trigger:** Abandoned Cart
**Flow Audience:** All website visitors
**Flow Steps:**
⁠

**Step 1 - Send Abandoned Cart Email (Immediately)**

*Subject:* Did you forget something in your cart?
*Content:*
Hey [First Name],
We noticed that you left something behind in your cart. Don't miss out on your favorite items! Complete your purchase now and enjoy [X%] off your order.
[Image of the products in the cart]
**CTA button:** Complete My Purchase
⁠

**Step 2 - Send Reminder Email (24 hours after abandonment)**

*Subject:* Your cart is waiting for you!
*Content:*
Hi [First Name],
Just a friendly reminder that your cart is still waiting for you. Our products are selling fast, and we don't want you to miss out. Finish your purchase today and get [X%] off your order.
[Image of the products in the cart]
**CTA button:** Complete My Purchase
⁠

**Step 3 - Send Limited-Time Offer (48 hours after abandonment)**

*Subject:* Last chance to get [X%] off your cart!
*Content:*
Hi [First Name],
This is your last chance to grab your favorite items at a discounted price. We're offering an exclusive [X%] discount on your entire order for the next 24 hours. Don't wait any longer - complete your purchase now!
[Image of the products in the cart]
**CTA button:** Complete My Purchase
⁠

**Step 4 - Send Product Recommendation Email (72 hours after abandonment)**

*Subject:* You might also like these products!
*Content:*
Hey [First Name],
We noticed you're interested in our products, and we thought you might also like these items:
[Image and name of recommended products]
Remember, your cart is still waiting for you. Take another look and complete your purchase now.
**CTA button:** View My Cart
⁠

**Step 5 - Send Final Discount Email (5 days after abandonment)**

*Subject:* Final chance to save on your purchase!
*Content:*
Hi [First Name],
We're giving you one last opportunity to save on your cart. Use the code FINALSALE to get an extra [Y%] off your entire order. This offer is valid for the next 48 hours only.
[Image of the products in the cart]
**CTA button:** Complete My Purchase
⁠

**Step 6 - Win-Back Email (10 days after abandonment)**

*Subject:* We miss you! Come back and save on your cart.
*Content:*
Hi [First Name],
We haven't seen you for a while, and we miss having you as our valued customer. As a thank you for your loyalty, we're offering you an exclusive [Y%] discount on your next purchase. Simply use the code COMEBACK10 at checkout.
[Image showcasing a popular product]
**CTA button:** Shop Now
Remember, your cart items are still available, so don't miss out on your favorites.
⁠

**Step 7 - Last Chance Email (15 days after abandonment)**

*Subject:* Your cart is about to expire!
Content: /
Hi [First Name],
This is your final reminder that the items in your cart are about to expire. Grab them now before they're gone for good. And don't forget to use your exclusive [Y%] discount code for even more savings!
[Image of the products in the cart]
**CTA button:** Complete My Purchase
⁠

**Step 8 - Wait and Review**

Allow a few days before re-engaging with the customer who has not responded to any of the previous emails. Make sure to exclude those who have already made a purchase or unsubscribed from your email list.
Remember to regularly review the performance of your cart abandonment flow and make necessary adjustments to improve its effectiveness.
Customising the timing and content based on your industry and target audience can further enhance its success.


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