C.E.R.M.S.
Community, Events, Research, Media, Space (physical) is a framework that allows us to strategise for the brand. They can be imagined as the fingers of your palm.
Research and Events should be prioritised first. Followed by Media. The Community approach remains integral to Research, Events & Media. The Physical space is the last piece in the journey.
Research can imply publishing original articles, reports and documents that stick to brand values, business goals and support sales & outreach including SEO at a later point. Events can imply participating in existing events and creating new events. Media can imply videos on website, instagram and youtube. Community implies cohorts of your userbase who can be engaged via the above three channels to different degrees for driving amplification. The right way to start communities is to start small. It remains integral to research, media and events. I am happy to explore my role in this.