Explore

PlatformCommons Storytelling Proposal

What to do? Where to do? & What not to do?

Background

PlatformCommons is a stack of tools and technology that can amplify impact for the social sector & any intentful citizen. We need to bring this stack and the movement of Tech4Good in spotlight through impactful storytelling.

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Pillars of Plan

Be Visible

Be Accessible

Be Shareable

Tactics & Programming Outreach

Write

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www.idronline.org⁠

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www.thebetterindia.com⁠

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Columns in Sector

Publications

Podcasts

Attend

Seat on Panel

Focused Panel

Meetups

Industry Events

NatGeo Documentary Series / OTT Feature

Organise

Exclusive MeetUp with existing users

Annual Summit by PC

Kiosks at Events

Women-in-Tech

Tech4Good Book Club

Create

Referral Program

Ambassador Program

Affiliate Program

CommonRoom (city chapters)

CommonPeople(talk series) CommonCare(FAQs, Advice, Resources, Stories)

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I like these. Let’s explore more.

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(Hit the icon if you feel the same)

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Points for Discussion

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Add a topic

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Point

Author

Upvote

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Comments

Do we have budget for running a youtube channel by creating consistent videos? a presence online is

Open

Do you already have a resource inside the team who understands content and marketing?

Open

I think that SEO should come much later in the strategy once the human led interventions, low hanging fruits are achieved.

Open

What kind of assets do you already have? e.g. website

Open

I don’t understand performance marketing, SEO & social media ads. But I can enable content creation using tools and team for this purpose.

Open

My role in films is Video Producing. This requires me to recruit a team / agency to get the video made. I can’t shoot and edit on my own.

Open

What is the brand voice for platform commons? Would like to discuss beyond Tech4Good in this case.

Open

The website needs some quick changes from communications pov. I think that’s a good place to start.

Open

What do people come to you asking for? Do they ask video story? Do they ask tutorials? Do they want a more engaging website?

Open

A standalone video doesn’t work if we don’t have a brand strategy and community program in place. So, the 3 min video can be parked for near future after there is clarity on broader PC universe. We can start from Website Audit.

Open

There are no rows in this table

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C.E.R.M.S.

Community, Events, Research, Media, Space (physical) is a framework that allows us to strategise for the brand. They can be imagined as the fingers of your palm.

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COMMUNITY

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EVENTS

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RESEARCH

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MEDIA

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SPACE (PHYSICAL)

Research and Events should be prioritised first. Followed by Media. The Community approach remains integral to Research, Events & Media. The Physical space is the last piece in the journey.

Research can imply publishing original articles, reports and documents that stick to brand values, business goals and support sales & outreach including SEO at a later point.

Events can imply participating in existing events and creating new events.

Media can imply videos on website, instagram and youtube.

Community implies cohorts of your userbase who can be engaged via the above three channels to different degrees for driving amplification. The right way to start communities is to start small. It remains integral to research, media and events.

I am happy to explore my role in this.

Background

Pillars of Plan

Tactics & Programming Outreach

Points for Discussion

C.E.R.M.S.

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