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PlatformCommons Storytelling Proposal

What to do? Where to do? & What not to do?

Background

PlatformCommons is a stack of tools and technology that can amplify impact for the social sector & any intentful citizen. We need to bring this stack and the movement of Tech4Good in spotlight through impactful storytelling.

Pillars of Plan

Be Visible
Be Accessible
Be Shareable

Tactics & Programming Outreach

Write

Columns in Sector
Publications
Podcasts

Attend

Seat on Panel
Focused Panel
Meetups
Industry Events
NatGeo Documentary Series / OTT Feature
Organise
Exclusive MeetUp with existing users
Annual Summit by PC
Kiosks at Events
Women-in-Tech
Tech4Good Book Club
Create
Referral Program
Ambassador Program
Affiliate Program
CommonRoom (city chapters)
CommonPeople(talk series) CommonCare(FAQs, Advice, Resources, Stories)
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Points for Discussion

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1
Do we have budget for running a youtube channel by creating consistent videos? a presence online is
Manohar Kabeer
Open
2
Do you already have a resource inside the team who understands content and marketing?
Manohar Kabeer
Open
3
I think that SEO should come much later in the strategy once the human led interventions, low hanging fruits are achieved.
Manohar Kabeer
Open
4
What kind of assets do you already have? e.g. website
Manohar Kabeer
Open
5
I don’t understand performance marketing, SEO & social media ads. But I can enable content creation using tools and team for this purpose.
Manohar Kabeer
Open
6
My role in films is Video Producing. This requires me to recruit a team / agency to get the video made. I can’t shoot and edit on my own.
Manohar Kabeer
Open
7
What is the brand voice for platform commons? Would like to discuss beyond Tech4Good in this case.
Manohar Kabeer
Open
8
The website needs some quick changes from communications pov. I think that’s a good place to start.
Manohar Kabeer
Open
9
What do people come to you asking for? Do they ask video story? Do they ask tutorials? Do they want a more engaging website?
Manohar Kabeer
Open
10
A standalone video doesn’t work if we don’t have a brand strategy and community program in place. So, the 3 min video can be parked for near future after there is clarity on broader PC universe. We can start from Website Audit.
Manohar Kabeer
Open
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C.E.R.M.S.

Community, Events, Research, Media, Space (physical) is a framework that allows us to strategise for the brand. They can be imagined as the fingers of your palm.

COMMUNITY
EVENTS
RESEARCH
MEDIA
SPACE (PHYSICAL)
Research and Events should be prioritised first. Followed by Media. The Community approach remains integral to Research, Events & Media. The Physical space is the last piece in the journey.
Research can imply publishing original articles, reports and documents that stick to brand values, business goals and support sales & outreach including SEO at a later point.
Events can imply participating in existing events and creating new events.
Media can imply videos on website, instagram and youtube.
Community implies cohorts of your userbase who can be engaged via the above three channels to different degrees for driving amplification. The right way to start communities is to start small. It remains integral to research, media and events.
I am happy to explore my role in this.


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