About

About This Doc

This doc is more advertising media planners to use when allocating and planning budgets.

It allows you to allocate budget based on:

Campaigns

Funnels

Platforms

Ad Type

Month

This doc also allows you to summarize the ad spend based on the different metrics.

Only key in the % values that you want to allocate. The dollar value will automatically calculate from that.

All sub-groups within a group should add up to 100%. The total amount value of all sub-groups should also be equal to the amount value of the group.

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