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Product DSGN Lead

Role: Product Design Lead

Name: Lucy Huzenko

E-mail: lukaguzenko@gmail.com

Telegram: @luka_guzenko

Location: Hamburg (Germany)

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Experience

👥 Product Design Lead - 3 years

🧠 UX design - 10 years

👁 UI design - 14 years

About me

I started my career as a graphic designer working in a glossy fashion magazine. Working and gaining experience with such graphic editors as Photoshop, QuarkXPress and others. I learned to take responsibility for tasks, because when I sent a publication to print, I, as a designer, had no right to make mistakes.

After working for two years, I delved into the creation and philosophy of logos. Creation books. Prepare design for printing.

Then I was fascinated by web design, and then I plunged into the world of mobile applications. Thus, I went through many levels of design and was able to evaluate what interests me the most.

In web and mobile design, I started as a UI designer, learned what grids, modules, guidelines, what is the difference between a responsive and responsive design. Starting to work with mobile applications, I was interested in the logic of user actions. I began to delve into the study of users. So I came to a deep study of UX processes. I am building my processes based on a complete study of the business tasks of the product, its goals, user research, hypothesis testing.

At the moment I manage a team of 4 designers. For two years we have created a unified system design depending on the product (B2B or B2C). Created products that were nominated for various awards in their industries.

A number of processes were revised at the managerial level (we switched from Kanban to Adjail). We build hypotheses and conduct AB testing. We also conduct UX tests within the company. I divided the main development methodologies into:

Horizontal Design Thinking

Vertical JTBD.

This helps us do our job better. Conducted qualitative and quantitative interviews (custdev) to determine user pain

Product Design Lead

Maximize the potential of the project team

Identifying the strengths and weaknesses of each person

Help your team members grow by bringing out the best in the design department

Team work planning

Managing design projects from start to finish

Compliance to ensure that design efforts are aligned with customer needs and business goals

Experience guiding UX and other design teams through the creation and application of UX strategies

Ability to turn user research into representative personas, user stories, user journeys, storyboards, and other design thinking representations

Product designer

Brainstorming

Building hypotheses

Custdev to initially test hypotheses or identify important user needs

Creation of design/prototype

Prototype testing

UX testing within the company

AB testing

Data analysis

Observing users after publishing updates (full story)

Working with analytics (by geo, by age, engagement funnels)

UX design

Interaction patterns. CJM

JTBD

Personas

Definition of metrics. KPI

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