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Customizations
Here’s where you can customize a number of aspects of the doc
Campaign types
Campaign Type
Goal(s)
Sample CTA(s)
Likely target audiences
1
Awareness
Awareness & Affinity: People have heard of us and identify with us
Visit website
Free trial or consultation
Non-users
Sales prospects
Advocates & influencers
2
Lead-gen
Leads: We capture leads for the Marketing team to engage
Contact sales
Schedule an appointment
Non-users
Sales prospects
3
Conversion
Signups: People begin registration
Sign up for a free consultation
Non-users
4
Engagement
Admission: Student receives letter of admission and accepts
Try this product today
Have you tried x?
RSVP to a webinar
Users
Advocates & champions
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Content stages
Stage
Description
1
Idea
Just an idea for now.
2
Approved
Idea has been approved by the team or content lead.
3
Producing
Content is currently in production.
4
Editing
Content is being edited, reviewed, and waiting for final approvals.
5
Uploaded
The content has been uploaded or staged to your CMS, social media platform, newsletter tool, etc.
6
Live
We’re live!
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Content types
Format
Description
1
Blog post
The good ‘ol blog post.
2
Video
YouTube, TikTok, Instagram, etc.
3
Podcast episode
Your organization’s podcast
4
Infographic
Customized infographic
5
Whitepaper
Traditional whitepaper that may or may not be gated
6
Facebook
7
Twitter
Content made for social media
8
Webinar
Online video to educate your current and potential customers
9
Instagram
10
Linkedin
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Distribution channels
Channel
Detail
1
Blog
The organization’s main blog
2
Email newsletter
Recurring newsletter sent to customers or subscribers
3
Website Chatbot
Site notifications on a tool like Intercom
4
Community forum
A forum where folks in the community and customers congregate like Facebook group, Discourse group, etc.
5
In-product promo
A notification in your actual product (if it’s digital) indicating a new feature is available and why it’s important
6
Facebook
Posts or ads
7
Twitter
Posts or ads
8
LinkedIn
Posts or articles
9
Instagram
Posts or stories
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Status
Status
1
Ideating
2
Planning
3
In-progress
4
Done
5
Launched
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