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Governance programs marketing planning and coordination
Timelines & Tasks
Content Planning
Customizations
Brainstorming Template For Better Ideation
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Customizations

Here’s where you can customize a number of aspects of the doc
Customize any of the following:
Campaign types and Content stages (where row colors are auto-generated)
Content types and Distribution channels (uses Conditional formatting to colorize)
Status (uses highlight colors to distinguish selected items) & Teams
⁠
Campaign types
Campaign Type
Goal(s)
Sample CTA(s)
Likely target audiences
Awareness
Awareness & Affinity: People have heard of us and identify with us
Visit website
Free trial or consultation
Non-users
Sales prospects
Advocates & influencers
Lead-gen
Leads: We capture leads for the Marketing team to engage
Contact sales
Schedule an appointment
Non-users
Sales prospects
Conversion
Signups: People begin registration
Sign up for a free consultation
Non-users
Engagement
Admission: Student receives letter of admission and accepts
Try this product today
Have you tried x?
RSVP to a webinar
Users
Advocates & champions
There are no rows in this table
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Content stages
Stage
Description
Idea
Just an idea for now.
Approved
Idea has been approved by the team or content lead.
Producing
Content is currently in production.
Editing
Content is being edited, reviewed, and waiting for final approvals.
Uploaded
The content has been uploaded or staged to your CMS, social media platform, newsletter tool, etc.
Live
We’re live!
There are no rows in this table
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Content types
Format
Description
Blog post
The good ‘ol blog post.
Video
YouTube, TikTok, Instagram, etc.
Podcast episode
Your organization’s podcast
Infographic
Customized infographic
Whitepaper
Traditional whitepaper that may or may not be gated
Facebook
​
Twitter
Content made for social media
Webinar
Online video to educate your current and potential customers
Instagram
​
Linkedin
​
There are no rows in this table
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Distribution channels
Channel
Detail
Blog
The organization’s main blog
Email newsletter
Recurring newsletter sent to customers or subscribers
Website Chatbot
Site notifications on a tool like Intercom
Community forum
A forum where folks in the community and customers congregate like Facebook group, Discourse group, etc.
In-product promo
A notification in your actual product (if it’s digital) indicating a new feature is available and why it’s important
Facebook
Posts or ads
Twitter
Posts or ads
LinkedIn
Posts or articles
Instagram
Posts or stories
There are no rows in this table
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Status
Status
Ideating
Planning
In-progress
Done
Launched
There are no rows in this table
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